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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

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B2B Survey Best Practices — Ensuring Data Quality in Market Research
Article

B2B Survey Best Practices — Ensuring Data Quality in Market Research

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Navigating the Landscape of Generative AI: A GLG Survey Reveals Enthusiasm, Concerns, and Areas of Focus
Article

Navigating the Landscape of Generative AI: A GLG Survey Reveals Enthusiasm, Concerns, and Areas of Focus

AI, generative ai, Technology, Corporate Firm Resources, Technology and Telecom
Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
Article

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

Conjoint Analysis, Pricing Research, Surveys, Willingness to Pay, Corporate Firm Resources, GLG Surveys and Qualitative Research
Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives
Spotlight

Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Testing Willingness to Pay for a New Service with Two Potential Payment Models
Spotlight

Testing Willingness to Pay for a New Service with Two Potential Payment Models

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Price Optimization for Two Versions of a New Medical Device
Spotlight

Price Optimization for Two Versions of a New Medical Device

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
How to Conduct a Market Assessment
Article

How to Conduct a Market Assessment

Expert Insights, Market Assessment, Market Research, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand
Spotlight

Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand

Expert calls, Integrated Insights, Qualitative Research, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Analyzing Best Practices for a Leading South Korean Conglomerate
Spotlight

Analyzing Best Practices for a Leading South Korean Conglomerate

APAC, Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Understanding Customer Perspective on Contract Lifecycle Management Software
Spotlight

Understanding Customer Perspective on Contract Lifecycle Management Software

APAC, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Research on Analytics and Business Intelligence
Spotlight

Research on Analytics and Business Intelligence

Executive Placements, Corporate Firm Resources, GLG Expert Calls and Executive Placements
What Is a B2B Focus Group?
Article

What Is a B2B Focus Group?

Focus Groups, Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Developing Business Case for a New Manufacturing Facility
Spotlight

Developing Business Case for a New Manufacturing Facility

Expert calls, Integrated Insights, Qualitative Research, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research
Bright Paper

eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research

Best Practices, Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Customer Voice Research: New Financial Trading Platform
Spotlight

Customer Voice Research: New Financial Trading Platform

APAC, Integrated Insights, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Media Industry Research in Southeast Asia: IT
Spotlight

Media Industry Research in Southeast Asia: IT

APAC, Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Understanding Cardiometabolic Treatments in the U.S.
Spotlight

Understanding Cardiometabolic Treatments in the U.S.

APAC, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Request for Proposal for a Superannuation Platform in Australia
Spotlight

Request for Proposal for a Superannuation Platform in Australia

APAC, Executive Placements, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Medical Market Research: Surgical Robots in China
Spotlight

Medical Market Research: Surgical Robots in China

APAC, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Retail Pharmacy Research
Spotlight

Retail Pharmacy Research

Integrated Insights, Corporate Firm Resources, GLG Surveys and Qualitative Research
Assessing Vaccine Feasibility
Spotlight

Assessing Vaccine Feasibility

Integrated Insights, Corporate Firm Resources, GLG Surveys and Qualitative Research
Evaluating a New Treatment
Spotlight

Evaluating a New Treatment

Integrated Insights, Corporate Firm Resources, GLG Surveys and Qualitative Research
Understanding Apple’s App Tracking Technology
Spotlight

Understanding Apple’s App Tracking Technology

Expert calls, Corporate Firm Resources, GLG Expert Calls and Executive Placements
In-Depth Consultation on U.K. Payments Operation
Spotlight

In-Depth Consultation on U.K. Payments Operation

Executive Placements, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Brand Awareness in Western Europe
Spotlight

Brand Awareness in Western Europe

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Testing Messages for a Cyber Security Solution
Spotlight

Testing Messages for a Cyber Security Solution

Integrated Insights, Message Testing, Qualitative Research, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Target Product Profile Assessment for Treatment of a Women’s Health Condition
Spotlight

Target Product Profile Assessment for Treatment of a Women’s Health Condition

Qualitative Research, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
U.K. Apparel Brand Voice of Customer
Spotlight

U.K. Apparel Brand Voice of Customer

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Competitive Analysis of Major IT Service Providers
Spotlight

Competitive Analysis of Major IT Service Providers

India, Integrated Insights, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
How to Open Markets and Enhance Products with Customer Insight
Spotlight

How to Open Markets and Enhance Products with Customer Insight

Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Successfully Implementing End-to-End Qualitative Product Research
Spotlight

Successfully Implementing End-to-End Qualitative Product Research

Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Use Discussion Boards to Test Your Messaging
Spotlight

Use Discussion Boards to Test Your Messaging

Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Identifying the Right Message for a Product Refresh
Spotlight

Identifying the Right Message for a Product Refresh

Message Testing, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Market and Competitive Analysis into Asia’s Health Food Ingredients Market
Spotlight

Market and Competitive Analysis into Asia’s Health Food Ingredients Market

Expert calls, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Retail Consumer Packaging Survey
Spotlight

Retail Consumer Packaging Survey

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Purchasing Trends for HR Software Solutions in Western Europe and the U.S.
Spotlight

Purchasing Trends for HR Software Solutions in Western Europe and the U.S.

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Uncovering Purchasing Trends for Cybersecurity Solutions for Emails in Western Europe
Spotlight

Uncovering Purchasing Trends for Cybersecurity Solutions for Emails in Western Europe

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Establishing and Growing the American Operation for an E-gaming Corporation
Spotlight

Establishing and Growing the American Operation for an E-gaming Corporation

Executive Placements, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Optimising Medical Technology for Primary Care Workers
Spotlight

Optimising Medical Technology for Primary Care Workers

Concept Testing, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Fine-tuning the Go-to-Market Plan for a Medical Device Company
Spotlight

Fine-tuning the Go-to-Market Plan for a Medical Device Company

APAC, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
9 Steps to Energize Innovation
Article

9 Steps to Energize Innovation

Expert Insights, Innovation, Jobs to be Done, Corporate Firm Resources, GLG Surveys and Qualitative Research
eBook | Message Testing: Best Practices
Bright Paper

eBook | Message Testing: Best Practices

Best Practices, Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Expert Insights, Innovation, Market Research, Voice of Customer, Corporate Firm Resources, GLG Surveys and Qualitative Research
Optimising Service and Price for a B2B Sales Platform
Spotlight

Optimising Service and Price for a B2B Sales Platform

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Competitive Analysis of the Vertical Construction Industry in the U.S.
Spotlight

Competitive Analysis of the Vertical Construction Industry in the U.S.

Expert calls, Integrated Insights, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Growth Opportunity Assessment for a Leading Korean Chemical Company
Spotlight

Growth Opportunity Assessment for a Leading Korean Chemical Company

Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Supporting Breakthrough Innovation with an Asian Industrial Conglomerate
Spotlight

Supporting Breakthrough Innovation with an Asian Industrial Conglomerate

Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Six Steps to Bring New Technology to Market
Article

Six Steps to Bring New Technology to Market

Go-to-Market, Technology, Corporate Firm Resources, Professional Service Firm Resources
Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player
Spotlight

Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player

Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
In-depth Market Assessment & Voice of Customer Study for a Japanese Industrial Conglomerate
Spotlight

In-depth Market Assessment & Voice of Customer Study for a Japanese Industrial Conglomerate

Expert calls, Integrated Insights, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Understanding Research Gaps on Supply and Demand for Alternative Proteins
Spotlight

Understanding Research Gaps on Supply and Demand for Alternative Proteins

Expert calls, Corporate Firm Resources, GLG Expert Calls and Executive Placements
How to Conduct Message Testing
Article

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
B2B Focus Groups with Learning and Development
Spotlight

B2B Focus Groups with Learning and Development

Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management
Spotlight

Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management

APAC, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
When to Conduct Message Testing
Article

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Understanding Product Demand in Healthcare Post-COVID-19
Spotlight

Understanding Product Demand in Healthcare Post-COVID-19

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Market Assessment and Product Profile
Spotlight

Market Assessment and Product Profile

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Gathering Insights to Reach Net-Zero by 2030
Spotlight

Gathering Insights to Reach Net-Zero by 2030

APAC, Southeast Asia, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Pricing Strategy Amid Surging Inflation
Article

Pricing Strategy Amid Surging Inflation

Best Practices, Pricing, Corporate Firm Resources
Testing and Optimising a Medical Technology Concept
Spotlight

Testing and Optimising a Medical Technology Concept

Expert calls, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Understanding E-Commerce Merchants’ Operating Platform Needs
Spotlight

Understanding E-Commerce Merchants’ Operating Platform Needs

APAC, eCommerce, Southeast Asia, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand
Spotlight

Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand

APAC, Australia, Consumer Packaged Goods, Integrated Insights, New Zealand, Corporate Firm Resources, GLG Surveys and Qualitative Research
Multi-Geography Medical Advisory Board for a Chinese Biotech Firm
Spotlight

Multi-Geography Medical Advisory Board for a Chinese Biotech Firm

APAC, Greater China, Healthcare, Integrated Insights, Corporate Firm Resources, GLG Surveys and Qualitative Research
Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
Article

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

Best Practices, IoT, Manufacturing, Corporate Firm Resources, Professional Service Firm Resources
Assessing Retail Mortgage Market to Refine a Go-to-Market Plan
Spotlight

Assessing Retail Mortgage Market to Refine a Go-to-Market Plan

APAC, Expert calls, Integrated Insights, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Reviewing the Indian Adhesives Market and Exploring Avenues for Growth
Spotlight

Reviewing the Indian Adhesives Market and Exploring Avenues for Growth

APAC, Expert calls, India, Integrated Insights, Corporate Firm Resources, GLG Surveys and Qualitative Research
Website Experience Evaluation through UX Research
Spotlight

Website Experience Evaluation through UX Research

APAC, Southeast Asia, Surveys, Website UX Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Healthcare Technical Due Diligence: Assessing a New Cancer Treatment
Spotlight

Healthcare Technical Due Diligence: Assessing a New Cancer Treatment

APAC, Expert calls, Healthcare, South Korea, Corporate Firm Resources, GLG Expert Calls and Executive Placements
Improving a New Product for Commercial Acceleration
Spotlight

Improving a New Product for Commercial Acceleration

APAC, Expert calls, Southeast Asia, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Development Trends of Global Organic Chemicals Market
Spotlight

Development Trends of Global Organic Chemicals Market

APAC, Industrials, Integrated Insights, Japan, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Demand Planning for a New Drug/Device Combination
Spotlight

Demand Planning for a New Drug/Device Combination

Integrated Insights, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Customer and Buyer Research
Spotlight

Customer and Buyer Research

Integrated Insights, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Rapid Message Testing
Spotlight

Rapid Message Testing

Expert calls, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
Article

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

Best Practices, Corporate Firm Resources, Professional Service Firm Resources
How COVID-19 Impacts Diagnostic Testing
Spotlight

How COVID-19 Impacts Diagnostic Testing

Integrated Insights, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
What Will Keep Companies Ahead in the ‘New Normal’
Article

What Will Keep Companies Ahead in the ‘New Normal’

Coronavirus, New Normal, Corporate Firm Resources
Innovation in the Time of COVID-19
Article

Innovation in the Time of COVID-19

Coronavirus, Corporate Firm Resources
Pricing Research
Spotlight

Pricing Research

Integrated Insights, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Agile Methodologies: Streamlining the Product Development Process
Article

Agile Methodologies: Streamlining the Product Development Process

Agile, Research Methodology, Corporate Firm Resources, Professional Service Firm Resources
Real-Time COVID-19 Consumer Impact
Spotlight

Real-Time COVID-19 Consumer Impact

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Flash Survey – Adapting to a Crisis
Spotlight

Flash Survey – Adapting to a Crisis

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Understanding the Landscape for Retail Shipping and Logistics
Spotlight

Understanding the Landscape for Retail Shipping and Logistics

Expert calls, Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Developing Cardiovascular Programs in Health Systems
Spotlight

Developing Cardiovascular Programs in Health Systems

Healthcare, Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
COVID-19’s Impact on Portfolio Companies
Spotlight

COVID-19’s Impact on Portfolio Companies

Surveys, Technology, Corporate Firm Resources, GLG Surveys and Qualitative Research
Business Continuity Planning Amid COVID-19 – March 11
Article

Business Continuity Planning Amid COVID-19 – March 11

Coronavirus, Corporate Firm Resources
Breaking into the European Market
Spotlight

Breaking into the European Market

Expert calls, Healthcare, Integrated Insights, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Assessing IoT Growth Opportunities
Spotlight

Assessing IoT Growth Opportunities

Expert calls, Integrated Insights, Technology, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Planning a Product Launch
Spotlight

Planning a Product Launch

Expert calls, Healthcare, Integrated Insights, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
A Post-Acquisition Market Assessment in Europe
Spotlight

A Post-Acquisition Market Assessment in Europe

Expert calls, Healthcare, Integrated Insights, Surveys, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
How One IT Company Broke Into the GAFA Market
Spotlight

How One IT Company Broke Into the GAFA Market

Expert calls, Integrated Insights, Technology, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
How Do IT Decision Makers Choose Cloud Services?
Spotlight

How Do IT Decision Makers Choose Cloud Services?

Expert calls, Integrated Insights, Technology, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
New Market Expansion
Spotlight

New Market Expansion

Expert calls, Qualitative Research, Technology, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Market Sizing for Industrial Equipment
Spotlight

Market Sizing for Industrial Equipment

Industrials, Integrated Insights, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Machine Learning Data for Smart Cities
Spotlight

Machine Learning Data for Smart Cities

Qualitative Research, Surveys, Technology, Corporate Firm Resources, GLG Surveys and Qualitative Research
Why Content Marketing is Not One Size Fits All
Video

Why Content Marketing is Not One Size Fits All

Branding, Marketing, Corporate Firm Resources, Professional Service Firm Resources
Tech Giant Invests in Product Managers to Stay Ahead
Video

Tech Giant Invests in Product Managers to Stay Ahead

Corporate Firm Resources
Outside Expertise Gives Innovation a Turbo Boost
Video

Outside Expertise Gives Innovation a Turbo Boost

Corporate Firm Resources
Finding the Right People to Talk to
Video

Finding the Right People to Talk to

Corporate Firm Resources
A Leader Learns from Leaders
Video

A Leader Learns from Leaders

Corporate Firm Resources
Pharma M&A Starts with a Phone Call (or Five)
Video

Pharma M&A Starts with a Phone Call (or Five)

Corporate Firm Resources
Video

Creative Pioneers Inspire a Car Dream Factory

Corporate Firm Resources
Video

Specialty Marketing Calls for Deep Industry Expertise

Corporate Firm Resources
Video

Startup Positioned to Win Every Pitch

Corporate Firm Resources
Video

Digital Transformation: A Fact, Not a Fad

Corporate Firm Resources
Video

The Best Questions Are About Questions

Corporate Firm Resources
The Significance of Logos and Brand Design
Video

The Significance of Logos and Brand Design

Branding, Marketing, Corporate Firm Resources, Professional Service Firm Resources
Embracing a Customer-Centric Approach to Growth
Video

Embracing a Customer-Centric Approach to Growth

Branding, Marketing, Corporate Firm Resources, Professional Service Firm Resources

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