Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand

Gaining deeper understanding of the strategic alternatives in Europe


A client had a line of products available in North Asia and wanted to expand into the European market. They needed insights into EU Medical Devices Regulation (MDR) to guide their market penetration strategy.

The GLG Approach

GLG connected the client to a former EMEA Marketing Director of a major dermal filler company specializing uniquely in facial aesthetics to serve as the research lead. Additionally, GLG conducted six qualitative interviews with former executives of competitors and independent experts. To corroborate the findings, GLG facilitated a quantitative survey of healthcare professionals who administer such dermal fillers in Europe.


The final output was a 90-page comprehensive report highlighting the impact of MDR on dermal filler businesses as well as market size and volume estimates from 2022 to 2030, preparing our client for decisions about their expansion.

Why GLG?

To help the client engage with the expertise they needed, GLG combined the research lead’s industry expertise, primary interviews with experts, and a quantitative survey to provide comprehensive insight to drive their decisions.

Precisely Matched Uncommon Insight

Thanks to GLG’ s strong, diverse network across markets, geographies, and sectors, the client received first-hand, credible insight into their target market.

Quantitative Market Insights

Because of GLG’s expert network, we can quickly identify any desired population and produce very granular data points, breaking down the market into specific EU countries and application areas.

Let us start helping you today

As The World’s Insight Network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.

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