Trusted Insights from GLG Experts

GLG connects advertising and public relations agencies with experts who can provide insight on your client’s audience and industry. We’ll help you win new business, test your messaging, and develop your own subject-matter expertise.

Win New Business

Perform Industry Deep Dives + Understand Your Audience + Bolster Pitches & Proposals

Enhance Client Engagements

Leverage Subject Matter Experts + Test Your Messaging + Develop Customer Personas

Learning and Development

Create Thought Leadership + Build Industry Knowledge + Join Training Workshops

Use Cases

Perfect Your Pitch

Pressure-test your pitches by hosting a pitch theater with experts who know your prospect’s audience inside out.

Know Your Stuff

Gain an understanding of new topics or industries quickly by speaking with leading subject matter experts in the field.

Develop Customer Personas

Uncover the emotional motivations behind your target audience’s decisions so you can ground your recommendations in real insight.

Discover Unmet User Needs

Identify opportunities for your clients by gathering reactions and feedback from key user groups during early-stage development.

Test New Messaging

Support your pitch proposals with real data by testing your target audience’s response to stimuli, messaging, and interfaces.

Learn and Grow

Gather industry insights and foster learning and development for your clients, employees, or business partners.


Measuring COVID-19 Test Perception


An agency working on behalf of a health tech company needed feedback on potential marketing messaging and content related to COVID-19 testing. They partnered with GLG’s experts to run virtual focus groups that helped inform the client’s messaging strategy.

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Insights on Student Housing Connectivity


An agency leveraged GLG to run an online discussion board that helped them gather input from IT decision-makers of student housing programs on digital connectivity.

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Insights from Physicians


A marketing agency used GLG to run a workshop on behalf of its healthcare client. In the workshop, the client could gather feedback on their ideas, while building knowledge of the current and future blood cancer treatment landscape.

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The GLG Difference

Real-World Expertise

GLG’s insight network consists of approximately 1 million experts across technology, healthcare, financial services, consumer goods, and more.

Inside Access to Your Clients’ Markets

GLG events, daily webcasts, and conferences help you keep up with your clients’ industries and audiences.

Personalized Service

Our service professionals work with your team to create a tailored research approach, helping you get answers to your most pressing questions.

Check Out the Latest Insights from Our Experts

The Electric Vehicles Race


Consumer perception of electric vehicles has shifted, and automakers are competing for that new demand.

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Acquisitions Changing E-Commerce


Online sales are booming, now third-party marketplaces are transforming how customers engage with brands.

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Steps to Changing Anyone’s Mind


Strategic ways to change minds, incite action, and encourage people to come around.

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Contact Us

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