A client needed to learn about trends for cybersecurity solutions for emails before making a purchasing decision. This included a benefit analysis weighing purchasing email security against using free security provided by email providers. They required insight into provider awareness and usage, as well as relative competitive positioning.
The client also wanted to determine an evaluation process that would help them decide which email security provider to select.
The GLG Approach
GLG facilitated an online survey targeting IT decision makers in Western Europe, working at midsized firms across a range of industries. The respondents were also all previously involved in the selection and purchasing of email security solutions for their organisation.
With the insight gleaned from the 250 respondents, the client better understood how the market used the different email security providers, key purchasing criteria, providers’ performance, IT decision makers’ spend, and their likelihood of switching email security providers. The client used the GLG survey portal to access live data and updates, and review aggregate data post-survey.
GLG delivered the insight needed to evaluate the purchasing trends for email cybersecurity solutions.
Data was provided to the client in two weeks.
The online survey included 250 CTOs and other key IT decision makers in Western Europe with the questionnaire carefully designed to access the key learning objectives.
Let us start helping you today.
As the world’s insight network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.