Survey Best Practices: Learn how surveys can take you from suppositions to certainty with the power of insight.

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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

Using Open-Ended Survey Questions in Survey Research
Article

Using Open-Ended Survey Questions in Survey Research

Essential Tips to Improve Your Screener Survey
Article

Essential Tips to Improve Your Screener Survey

Writing Effective Survey Screening Questions
Article

Writing Effective Survey Screening Questions

Survey Research Methods: The Right Way to Reach Respondents
Article

Survey Research Methods: The Right Way to Reach Respondents

Essential Survey Data Quality Checks for Reliable Survey Insights
Article

Essential Survey Data Quality Checks for Reliable Survey Insights

Survey Design Best Practices
Article

Survey Design Best Practices

B2B Survey Best Practices — Ensuring Data Quality in Market Research
Article

B2B Survey Best Practices — Ensuring Data Quality in Market Research

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
Article

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

4 Quick Tips for Successful VoC Research
Article

4 Quick Tips for Successful VoC Research

How to Conduct a Market Assessment
Article

How to Conduct a Market Assessment

What Is a B2B Focus Group?
Article

What Is a B2B Focus Group?

Survey | The Automotive Semiconductor Supply Chain
Article

Survey | The Automotive Semiconductor Supply Chain

CEO Survey 2023: Diminished Optimism for the Road Ahead
Article

CEO Survey 2023: Diminished Optimism for the Road Ahead

Survey | CFO Perspectives on the Global Economy
Article

Survey | CFO Perspectives on the Global Economy

Survey | Hotel Operators: COVID Impact and Recovery
Article

Survey | Hotel Operators: COVID Impact and Recovery

Interview | Understanding the Why: The Necessity of Insights
Article

Interview | Understanding the Why: The Necessity of Insights

Avoiding Bias in Market Research: Types of Bias
Article

Avoiding Bias in Market Research: Types of Bias

Interview | Insight Can Clarify Our Observations 
Article

Interview | Insight Can Clarify Our Observations 

Interview | Insight Lies Beyond Information
Article

Interview | Insight Lies Beyond Information

The Problem of Bias
Article

The Problem of Bias

Interview | Insight Is Novel, Actionable, and Valuable
Article

Interview | Insight Is Novel, Actionable, and Valuable

Pardon Me, Your Bias Is Showing: How to Avoid Bias in Survey Design
Article

Pardon Me, Your Bias Is Showing: How to Avoid Bias in Survey Design

Interview | Market Research Should Strive for Insights, Not Just Information
Article

Interview | Market Research Should Strive for Insights, Not Just Information

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

9 Steps to Energize Innovation
Article

9 Steps to Energize Innovation

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

How to Conduct Message Testing
Article

How to Conduct Message Testing

Network Survey Roundup: Volume II
Article

Network Survey Roundup: Volume II

Improving B2B Message Testing
Article

Improving B2B Message Testing

When to Conduct Message Testing
Article

When to Conduct Message Testing

Network Survey Roundup: Volume I
Article

Network Survey Roundup: Volume I

What Is Message Testing, and Why Does It Matter? 
Article

What Is Message Testing, and Why Does It Matter? 

The Right Moment to Put Your Value Proposition to the Test
Article

The Right Moment to Put Your Value Proposition to the Test

CEO Survey 2022: An Optimistic Outlook for the Year Ahead
Article

CEO Survey 2022: An Optimistic Outlook for the Year Ahead

Survey: Impact of COP26 and Net Zero Strategy
Article

Survey: Impact of COP26 and Net Zero Strategy

Survey: Semiconductors Supply Chain
Article

Survey: Semiconductors Supply Chain

Qualitative vs. Quantitative Research — Here’s What You Need to Know
Article

Qualitative vs. Quantitative Research — Here’s What You Need to Know

Three Ways to Apply Qualitative Research
Article

Three Ways to Apply Qualitative Research

Focusing on Focus Groups: Best Practices
Article

Focusing on Focus Groups: Best Practices

The 6 Pillars of Successful Survey Design
Article

The 6 Pillars of Successful Survey Design

Survey: Petrochemical Market Overview
Article

Survey: Petrochemical Market Overview

Survey: COVID-19 Impact on Airlines and Aircraft Lessors
Article

Survey: COVID-19 Impact on Airlines and Aircraft Lessors

Three Methods to Measure What Customers Really Want
Article

Three Methods to Measure What Customers Really Want

Survey: The Post-COVID Future of Private Higher Education
Article

Survey: The Post-COVID Future of Private Higher Education

Edtech Adoption Survey: The Pandemic and Beyond
Article

Edtech Adoption Survey: The Pandemic and Beyond

Value-Based Pricing Research: What Is Conjoint Analysis?
Article

Value-Based Pricing Research: What Is Conjoint Analysis?

Getting Value-Based Pricing Right Is Difficult, But Worth It
Article

Getting Value-Based Pricing Right Is Difficult, But Worth It

eBook | Strategies for Successful Surveys
Article

eBook | Strategies for Successful Surveys

Survey: UK High Street Christmas Retail and 2021 Predictions
Article

Survey: UK High Street Christmas Retail and 2021 Predictions

eBook: A Fast Guide to Conjoint Analysis
Article

eBook: A Fast Guide to Conjoint Analysis

Types of Survey Questions and How to Use Them
Article

Types of Survey Questions and How to Use Them

The GLG CEO Survey 2021: A Positive Outlook for the Year
Article

The GLG CEO Survey 2021: A Positive Outlook for the Year

Survey: How Is the Global Market Preparing for Hydrogen Deployment?
Article

Survey: How Is the Global Market Preparing for Hydrogen Deployment?

Survey: The New Normal for Management Consultants
Article

Survey: The New Normal for Management Consultants

Let Your Survey Design Help You
Article

Let Your Survey Design Help You

How Do Top Executives View COVID-19 Impact?
Article

How Do Top Executives View COVID-19 Impact?

COVID-19 and Public Perception
Article

COVID-19 and Public Perception

GLG Survey: Most C-Suite Execs Expect the COVID-19 Recession to Have Greater Short-Term, Less Long-Term Impact than 2008 Recession
Article

GLG Survey: Most C-Suite Execs Expect the COVID-19 Recession to Have Greater Short-Term, Less Long-Term Impact than 2008 Recession

Ranking or Rating Survey Questions? The Ultimate Survey Design Question
Article

Ranking or Rating Survey Questions? The Ultimate Survey Design Question

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