A medical device company acquired a portfolio of surgical devices in Europe but lacked enough market data to drive its strategy in key European markets.
The client came to GLG looking for deep expertise from difficult-to-reach populations of surgeons and purchasers. The client’s most pressing needs included sizing the market, developing a plan to grow market share, and determining a pricing strategy.
The GLG Solution
GLG assembled a project team with deep sector experience and rigorous quantitative and qualitative research capabilities. The team included two independent leads with a combination of experience at top-tier consultancies, healthcare firms, and life sciences companies.
The team quickly completed 30 one-on-one interviews with surgeons and a large multi-country survey of 250 surgeons and administrators across eight countries. To achieve a significant sample of experts with the required expertise, GLG built a panel that combined existing experts from its network with additional custom recruiting.
The project team synthesized the findings and outlined quantitative and qualitative assessments of high-value opportunities organized by country, including a market-by-market overview of relevant medical devices.
The client used GLG’s final map of the European market to create rigorous, data-driven country-level growth strategies.
GLG sourced two independent project leads with deep experience in industry and market research
GLG contacted thirty surgeons and hospital purchasing executives, and surveyed 250 respondents across eight countries
GLG conducted 30 qualitative interviews and implemented a survey with a panel of 250 surgeons and payors
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