Customer and Buyer Research
A product marketing team at a large B2B technology company came to GLG seeking to better understand the buyer personas they should target for an upcoming product launch.
How AI Gives Equities Analysts an Edge
AI saves equities analysts time, and allows them to be objective and think strategically.
Inform a New Product Strategy
A consulting firm came to GLG to connect with senior finance and technology decision makers at top pharma companies to understand their needs and preferences in revenue management solutions.
Amazon purchased Selz to expand its engineering capabilities. The acquisition will expand what Amazon can offer brand owners around the world.
What Is Conjoint Analysis?
Conjoint analysis is a research method most often used for new product and feature pricing, along with determining the best feature and benefit mix.