Quality Research at Your Fingertips
GLG provides our clients the insight they need to confidently expand their business, make informed strategic decisions, effectively develop products, and go to market with confidence. Our trusted market research team helps you identify the research approach that will provide the clarity you need to meet your most important business objectives.
Inform Your Research with GLG as Your Guide
When to Conduct Message Testing
When your company is developing messaging around a new or existing product, solution, or brand, message testing is a critical tool to help connect your message with what your customers care about.
Getting Value-Based Pricing Right
Establishing the right price isn’t easy. Value-based pricing focuses on how to optimally monetize a brand’s value.
Put Your Value Proposition to the Test
You’ve brainstormed, discussed, and decided that this value proposition is the best. But is it? Before you get here, pause, and put it to the test. If you’re developing a product, concept testing is an essential step.