Survey Best Practices: Learn how surveys can take you from suppositions to certainty with the power of insight.

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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

B2B Survey Best Practices — Ensuring Data Quality in Market Research
Article

B2B Survey Best Practices — Ensuring Data Quality in Market Research

Navigating the Landscape of Generative AI: A GLG Survey Reveals Enthusiasm, Concerns, and Areas of Focus
Article

Navigating the Landscape of Generative AI: A GLG Survey Reveals Enthusiasm, Concerns, and Areas of Focus

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
Article

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

How to Conduct a Market Assessment
Article

How to Conduct a Market Assessment

What Is a B2B Focus Group?
Article

What Is a B2B Focus Group?

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

9 Steps to Energize Innovation
Article

9 Steps to Energize Innovation

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

Six Steps to Bring New Technology to Market
Article

Six Steps to Bring New Technology to Market

How to Conduct Message Testing
Article

How to Conduct Message Testing

When to Conduct Message Testing
Article

When to Conduct Message Testing

Pricing Strategy Amid Surging Inflation
Article

Pricing Strategy Amid Surging Inflation

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
Article

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
Article

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

What Will Keep Companies Ahead in the ‘New Normal’
Article

What Will Keep Companies Ahead in the ‘New Normal’

Innovation in the Time of COVID-19
Article

Innovation in the Time of COVID-19

Agile Methodologies: Streamlining the Product Development Process
Article

Agile Methodologies: Streamlining the Product Development Process

Business Continuity Planning Amid COVID-19 – March 11
Article

Business Continuity Planning Amid COVID-19 – March 11

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