Trusted Insights from GLG Experts

GLG Qualitative provides you with in-person or virtual focus groups, workshops, discussion panels, moderated calls, or other insight-gathering experiences with Network Members — harnessing the power of a live interaction to support your research objectives.

Use Cases

Market Assessments & Research

Assess markets and competition for areas of expansion, and conduct in-depth company analysis to inform your strategy and corporate development.

Understand Your Audience

Discover unmet user needs and understand the decision-making criteria of key user groups in focus group discussions.

Evaluate Customer Feedback

Gather reactions to concepts and product usability during early-stage development to build the right solution for your customers.

Message Testing

Test messaging around products, features, or apps against a targeted group of respondents.

Pressure-Test New Business

Differentiate your project proposals by adding a seasoned advisor to your team to deepen your bench of industry expertise.

Educate Your Team Through Workshops

Support your team’s professional development with industry trainings and other educational programs.


Gaining Packaging Expertise


GLG helped a project team supplement its pharmaceutical project work by engaging a senior advisor to bring technical expertise in material science to enhance its final recommendations.

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Measuring Consumer Perception


GLG executed a series of focus groups and in-depth interviews with Network Members to help inform a client’s COVID-19 messaging strategy.

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Understanding the Retail Landscape


GLG connected a client with decision makers in retail shipping and logistics through in-depth interviews and a virtual focus group to find opportunities in the space.

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The GLG Difference

Breadth of Expertise

Our network of approximately 1 million experts is augmented by a global team who can identify and recruit the professionals who meet your needs.

Personalized Service

Our service professionals and market research experts work with you to create the qualitative research approach that works best for your needs.

In-Depth Industry Knowledge

Our focus groups and advisory boards are staffed with the most experienced professionals. These experts provide insights that can be gained only from first-hand experience.

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