GLG for Medical Devices, Diagnostics & Life Sciences Firms

GLG enables medical device, diagnostic, and life sciences companies to gather market insights from the healthcare professionals who rely on their products and services. By connecting you with our proprietary network of medical and healthcare industry experts, we support your product development, go-to-market strategies, and commercialization initiatives, helping you stay user-focused every step of the way.

GLG helps you answer the most critical questions as you build medical products and life science solutions that contribute to saving and improving lives.

Medical Devices

Strategy and Portfolio Development

What are the current market dynamics in new geographic regions?
What are the white spaces and near-adjacent markets you can enter?
What do customer needs look like 3-5 years out?

Product Development and Go-to-Market Research

What are the current marketplace gaps around medical device usage?
What are key considerations when selecting one device over another?
What are the various pricing thresholds for new and updated devices?
What messages will clearly differentiate your product and convey value when it goes to market?

Clinical Diagnostics and Life Sciences Tools

Strategy and Portfolio Development

What is the competitive outlook in the various markets you play in?
What concepts are worth investing in through internal development or through M&A?
What are the impacts of macro events on your business?

Product Development and Go-to-Market Research

What is the current and forecasted demand for lab tests?
How does a product or service fit within the workflow of customer and non-customer labs?
How might potential products be used to treat patients and improve care?
What are referral patterns and which stakeholders are involved in a procedure?

Why Work with GLG for Medical Devices and Diagnostics?

Best-in-Class Healthcare Populations

Our extensive panel of healthcare experts has been built over the last 20 years, so you can easily access the difficult-to-reach people able to offer breakthrough insights.

Focused Healthcare Research Methodologies

Rapid message testing, usability testing, pricing research, market scans, and more. GLG uses leading qualitative and quantitative methodologies to deliver innovative solutions. Our capabilities in advanced analytics and executive-level reporting enable our clients to deliver cutting-edge insights to their stakeholders.

Dedicated Project Service Teams

Our team includes in-house methodologists with consulting and market research experience in the healthcare industry. We are dedicated to the daily servicing of our clients’ research project needs, including the ad-hoc recruitment of new experts for general and niche populations.

Our network has more than 170,000 professionals
in the healthcare sector to help you create
products that address healthcare workers’ and patients’ needs.

Healthcare Providers

Lab Directors
Ancillary Healthcare Providers
- Nurses, Physician Assistants, Emergency Medical Technicians
Physicians
- Surgeons, Cardiologists, Pathologists, Nephrologists, Intensivists, EMTs, Anesthesiologists, Radiologists, Pain Specialists, Oncologists