Machine Learning Data for Smart Cities
source of real-world expertise
Client worked alongside select GLG Council Members and a branding agency to identify the unmet needs of target personas and build an effective brand positioning.
12 phone consultations with Council Members helped the client pressure-test the brand positioning against a diverse audience in order to narrow down options.
A 50-person survey tested the value proposition with a wider audience, providing additional quantitative insights.
Insight-driven presentation and interactive discussion
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