The Importance of a Product and the Experience

Adam Kalamchi, Founder and CEO of Brilliant Bicycles, says, “It’s not that hard to make a product.” He discusses the evolution of manufacturing and the impact its had on his bicycle company. He always shares how important branding is to a product’s success.

Adam Kalamchi is Founder and CEO of Brilliant Bicycles. Brilliant’s mission is to get more people riding bicycles by making simple, beautiful, and affordable bikes. Adam was formerly at Bonobos and RRE Ventures after starting his career at McKinsey & Company. He holds a BA from Harvard College in Economics and an MBA from Columbia University. He is a competitive runner and terrible speller.

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