Digital Marketing 101

The game has changed dramatically for advertisers in the past decade. To keep their edge, ad agencies have been shifting their focus from traditional marketing channels (e.g., billboards) to digital platforms like Google Search and Facebook’s News Feed. Ben Kirshner, founder and CEO of Elite SEM, an award-winning digital advertising agency, sits down with GLG to discuss why online advertising platforms remain so elusive and how digital “democratized” the playing field.

Elite SEM specializes in search engine marketing (SEM), search engine optimization (SEO), mobile advertising, social media marketing, and display advertising. With over 15 years of experience in the online marketing space, Ben Kirshner works with some of the world’s biggest tech companies on a daily basis, including Google, Yahoo!, MSN, Twitter, Facebook, and Linkedin. Kirshner is an industry leader in evaluating SEM technologies such as Marin Software, Kenshoo, and DS3, and serves as an adjunct professor of SEM strategies at NYU. He is also the CEO of, an e-commerce coffee company started in 1998, which ranked on the Internet Retailers Top 500 list for six years straight between 2008 and 2013. Since 2012, Kirshner has served on the board of theEMOB, a group of leading e-commerce retailers.

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