Voice of Customer Research

Transform Your Strategy with VoC Research

Harness the voice of your customers to refine strategies, enhance products, and exceed expectations. With GLG’s VoC research methods, you can uncover key customer insights including:

Customer Loyalty

Understand what drives customer loyalty and satisfaction, including net promoter score or any concerns related to potential company changes in leadership.

Customer Purchasing Journey

Understand current and prospective customer purchasing journeys, use cases, and pain points.

Customer Personas

Understand who is using your products and services, as well as how, when, and why.

Leading Voice of Customer Research

GLG is an expert provider in voice of customer research methodologies, helping you think like your customers do. Crucial decisions demand customers’ viewpoints and understanding how to apply them.

Reach the Right Customer Segments

We target and source backed by industry-leading sample review and access to the right B2B respondents. With populations readily available that you can’t find elsewhere, we can gather your specific customer data, ranging from their end-to-end experience to understanding the rationale behind their attitudes and behaviors.

See our B2B Populations

Apply the Right Methodology

Our market experts and research team help design each project. We help you determine when to use quantitative research, qualitative research, or likely a combination. From there, we will examine the habits and practices of the target audience through recommended means including online surveys, 60-minute respondent interviews, in-person or online focus groups, and more, including best-in-class pricing methodologies.

Action Your Learnings for Customer Loyalty

You can enhance customer growth and retention by thoroughly evaluating key performance indicators. Bearing in mind customer requirements and market momentum, GLG measures your products against the competition to determine how to strengthen existing relationships.

Make Product Decisions with Confidence

While the B2B market moves fast, you must take a beat to ensure you’re building something that customers need and will use. The only way to do this confidently is through a well-designed voice of customer project.

Start Your Voice of Customer Research

In-Demand and Uncommon Populations of Experts

Get access to readily available B2B customer populations including IT decision makers, physicians, senior executives, and more. Our uncommon reach in multiple industries make our populations broader and deeper than the competition.

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Comprehensive Guide to VoC Research

Download our eBook explaining the value of voice of customer research and how it can help you gain, grow, and expand customer loyalty.

DOWNLOAD THE EBOOK