Understand your customers value

Not all voice of customer research is alike. You must clearly define your objectives to develop a methodology that can provide actual, actionable answers.

Do you know what your customers consider valuable? Voice of customer research will help you gain a deep understanding of their journey and pain points. Using those insights, you can develop and deliver customer-centric solutions while building loyalty and affinity.

Acquire Valuable Customers

At GLG, our market experts and research team help design each project. We target and source the right B2B panelists from our network of approximately 1 million experts to help identify key decision drivers, focus on new-customer targeting, and gather data to shape new-product strategies.

Optimize Customer Experience

To uncover the rationale behind customer attitudes and behaviors, you must understand their end-to-end experience. We use key insights from customer data to help you focus on customer-centricity as you develop and introduce products.

Increase Customer Loyalty

You can enhance customer growth and retention by thoroughly evaluating key performance indicators. Bearing in mind customer requirements and market momentum, GLG measures your products against the competition to determine how to strengthen existing relationships.

Shaping VoC Insights for Business Impact


Check out our webcast exploring how collecting customer feedback can help you understand your customer’s expectations and identify ways for your organization to deliver strong results.

Watch the webcast

Managing Customers as an Asset


Understand how to assess loyalty by the strength of relationships, primary retention drivers, and risks and opportunities to successfully manage your customer portfolio.

Watch the webcast
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Download our eBook explaining the value of voice of customer research and how it can help you gain, grow, and expand customer loyalty.

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