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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

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GLG’s Top 10 Articles of 2022
Article

GLG’s Top 10 Articles of 2022

Globalization, Message Testing, Metaverse, Russia Ukraine War, GLG Updates and Expert Network Content
Testing Messages for a Cyber Security Solution
Spotlight

Testing Messages for a Cyber Security Solution

Integrated Insights, Message Testing, Qualitative Research, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Identifying the Right Message for a Product Refresh
Spotlight

Identifying the Right Message for a Product Refresh

Message Testing, Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
eBook | Message Testing: Best Practices
Bright Paper

eBook | Message Testing: Best Practices

Best Practices, Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
How to Conduct Message Testing
Article

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Improving B2B Message Testing
Article

Improving B2B Message Testing

GLG Applied Webcast, Market Research, Message Testing, GLG Surveys and Qualitative Research
When to Conduct Message Testing
Article

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
What Is Message Testing, and Why Does It Matter? 
Article

What Is Message Testing, and Why Does It Matter? 

Market Research, Message Testing, GLG Surveys and Qualitative Research

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