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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

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AllConsumer Goods And ServicesCorporate Firm ResourcesEnergy and IndustrialsEnvironmental and Social GovernanceFinancial Service Firm ResourcesFinancial and Business ServicesGLG Events and LibraryGLG Expert Calls and Executive PlacementsGLG Updates and Expert Network ContentGlobal EconomyGlobal PoliticsHealthcare and Life SciencesLaw Firm ResourcesMedia and EntertainmentProfessional DevelopmentProfessional Service Firm ResourcesSocial ImpactTechnology and Telecom
Ranking or Rating Survey Questions? The Ultimate Survey Design Question
Article

Ranking or Rating Survey Questions? The Ultimate Survey Design Question

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Types of Survey Questions and How to Use Them
Article

Types of Survey Questions and How to Use Them

Best Practices, Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Using Open-Ended Survey Questions in Survey Research
Article

Using Open-Ended Survey Questions in Survey Research

Survey, Survey Best Practices, GLG Surveys and Qualitative Research
Essential Tips to Improve Your Screener Survey
Article

Essential Tips to Improve Your Screener Survey

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Writing Effective Survey Screening Questions
Article

Writing Effective Survey Screening Questions

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Survey Research Methods: The Right Way to Reach Respondents
Article

Survey Research Methods: The Right Way to Reach Respondents

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Essential Survey Data Quality Checks for Reliable Survey Insights
Article

Essential Survey Data Quality Checks for Reliable Survey Insights

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Survey Design Best Practices
Article

Survey Design Best Practices

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
B2B Survey Best Practices — Ensuring Data Quality in Market Research
Article

B2B Survey Best Practices — Ensuring Data Quality in Market Research

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
Article

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

Conjoint Analysis, Pricing Research, Surveys, Willingness to Pay, Corporate Firm Resources, GLG Surveys and Qualitative Research
4 Quick Tips for Successful VoC Research
Article

4 Quick Tips for Successful VoC Research

Voice of Customer, GLG Surveys and Qualitative Research
How to Conduct a Market Assessment
Article

How to Conduct a Market Assessment

Expert Insights, Market Assessment, Market Research, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
What Is a B2B Focus Group?
Article

What Is a B2B Focus Group?

Focus Groups, Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Survey | The Automotive Semiconductor Supply Chain
Article

Survey | The Automotive Semiconductor Supply Chain

Semiconductors, Surveys, Technology, GLG Surveys and Qualitative Research, Technology and Telecom
CEO Survey 2023: Diminished Optimism for the Road Ahead
Article

CEO Survey 2023: Diminished Optimism for the Road Ahead

CEO Survey, Executive Surveys, Surveys, GLG Surveys and Qualitative Research, Global Economy
Survey | CFO Perspectives on the Global Economy
Article

Survey | CFO Perspectives on the Global Economy

CFO, Surveys, GLG Surveys and Qualitative Research, Global Economy
Survey | Hotel Operators: COVID Impact and Recovery
Article

Survey | Hotel Operators: COVID Impact and Recovery

Coronavirus, Hotels and Hospitality, Consumer Goods And Services, GLG Surveys and Qualitative Research
Interview | Understanding the Why: The Necessity of Insights
Article

Interview | Understanding the Why: The Necessity of Insights

Expert Insights, Insight vs. Information, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Avoiding Bias in Market Research: Types of Bias
Article

Avoiding Bias in Market Research: Types of Bias

Avoiding Bias, Bias, Market Research, GLG Surveys and Qualitative Research
Interview | Insight Can Clarify Our Observations 
Article

Interview | Insight Can Clarify Our Observations 

Expert Insights, Insight vs. Information, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Interview | Insight Lies Beyond Information
Article

Interview | Insight Lies Beyond Information

Expert Insights, Insight vs. Information, GLG Surveys and Qualitative Research
The Problem of Bias
Article

The Problem of Bias

Avoiding Bias, Bias, GLG Surveys and Qualitative Research
Interview | Insight Is Novel, Actionable, and Valuable
Article

Interview | Insight Is Novel, Actionable, and Valuable

Expert Insights, Insight vs. Information, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Pardon Me, Your Bias Is Showing: How to Avoid Bias in Survey Design
Article

Pardon Me, Your Bias Is Showing: How to Avoid Bias in Survey Design

Avoiding Bias, Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Interview | Market Research Should Strive for Insights, Not Just Information
Article

Interview | Market Research Should Strive for Insights, Not Just Information

Expert Insights, Insight vs. Information, GLG Surveys and Qualitative Research
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
9 Steps to Energize Innovation
Article

9 Steps to Energize Innovation

Expert Insights, Innovation, Jobs to be Done, Corporate Firm Resources, GLG Surveys and Qualitative Research
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Expert Insights, Innovation, Market Research, Voice of Customer, Corporate Firm Resources, GLG Surveys and Qualitative Research
Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
How to Conduct Message Testing
Article

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Network Survey Roundup: Volume II
Article

Network Survey Roundup: Volume II

Energy, Hydrogen, Oil and Gas, Pharmaceutical Industry, Shipping, Surveys, GLG Surveys and Qualitative Research
Improving B2B Message Testing
Article

Improving B2B Message Testing

GLG Applied Webcast, Market Research, Message Testing, GLG Surveys and Qualitative Research
When to Conduct Message Testing
Article

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Network Survey Roundup: Volume I
Article

Network Survey Roundup: Volume I

Airlines, Carbon, Cryptocurrency, Inflation, Retail, Surveys, GLG Surveys and Qualitative Research
What Is Message Testing, and Why Does It Matter? 
Article

What Is Message Testing, and Why Does It Matter? 

Market Research, Message Testing, GLG Surveys and Qualitative Research
The Right Moment to Put Your Value Proposition to the Test
Article

The Right Moment to Put Your Value Proposition to the Test

Concept Testing, Market Research, GLG Surveys and Qualitative Research
CEO Survey 2022: An Optimistic Outlook for the Year Ahead
Article

CEO Survey 2022: An Optimistic Outlook for the Year Ahead

Americas, APAC, CEO Survey, EMEA, Surveys, GLG Surveys and Qualitative Research, Global Economy
Survey: Impact of COP26 and Net Zero Strategy
Article

Survey: Impact of COP26 and Net Zero Strategy

Environment, Legislation, network surveys, Energy and Industrials, GLG Surveys and Qualitative Research
Survey: Semiconductors Supply Chain
Article

Survey: Semiconductors Supply Chain

Semiconductors, Supply Chain, Surveys, GLG Surveys and Qualitative Research
Qualitative vs. Quantitative Research — Here’s What You Need to Know
Article

Qualitative vs. Quantitative Research — Here’s What You Need to Know

Best Practices, Qualitative Research, Quantitative Research, GLG Surveys and Qualitative Research
Three Ways to Apply Qualitative Research
Article

Three Ways to Apply Qualitative Research

Best Practices, Qualitative Research, GLG Surveys and Qualitative Research
Focusing on Focus Groups: Best Practices
Article

Focusing on Focus Groups: Best Practices

Best Practices, Expert Insights, Focus Groups, Qualitative Research, GLG Surveys and Qualitative Research
The 6 Pillars of Successful Survey Design
Article

The 6 Pillars of Successful Survey Design

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Survey: Petrochemical Market Overview
Article

Survey: Petrochemical Market Overview

Petrochemical Industry, Energy and Industrials, GLG Surveys and Qualitative Research
Survey: COVID-19 Impact on Airlines and Aircraft Lessors
Article

Survey: COVID-19 Impact on Airlines and Aircraft Lessors

Aircraft, Airlines, Coronavirus, Surveys, Energy and Industrials, GLG Surveys and Qualitative Research
Three Methods to Measure What Customers Really Want
Article

Three Methods to Measure What Customers Really Want

Best Practices, GLG Applied Webcast, Research Methodology, GLG Surveys and Qualitative Research
Survey: The Post-COVID Future of Private Higher Education
Article

Survey: The Post-COVID Future of Private Higher Education

Coronavirus, EdTech, Education Industry, Surveys, Technology, GLG Surveys and Qualitative Research
Edtech Adoption Survey: The Pandemic and Beyond
Article

Edtech Adoption Survey: The Pandemic and Beyond

EdTech, Education Industry, Surveys, Technology, GLG Surveys and Qualitative Research, Technology and Telecom
Value-Based Pricing Research: What Is Conjoint Analysis?
Article

Value-Based Pricing Research: What Is Conjoint Analysis?

Conjoint Analysis, GLG Applied Webcast, Research Methodology, Value-Based Pricing, GLG Surveys and Qualitative Research
Getting Value-Based Pricing Right Is Difficult, But Worth It
Article

Getting Value-Based Pricing Right Is Difficult, But Worth It

Conjoint Analysis, GLG Applied Webcast, Research Methodology, Value Creation, Value-Based Pricing, GLG Surveys and Qualitative Research
eBook | Strategies for Successful Surveys
Article

eBook | Strategies for Successful Surveys

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
Survey: UK High Street Christmas Retail and 2021 Predictions
Article

Survey: UK High Street Christmas Retail and 2021 Predictions

EMEA, Retail, Surveys, U.K., GLG Surveys and Qualitative Research
eBook: A Fast Guide to Conjoint Analysis
Article

eBook: A Fast Guide to Conjoint Analysis

Best Practices, Expert Insights, Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
The GLG CEO Survey 2021: A Positive Outlook for the Year
Article

The GLG CEO Survey 2021: A Positive Outlook for the Year

CEO Survey, Executive Surveys, Surveys, GLG Surveys and Qualitative Research, Global Economy
Survey: How Is the Global Market Preparing for Hydrogen Deployment?
Article

Survey: How Is the Global Market Preparing for Hydrogen Deployment?

Green Energy, Hydrogen, Surveys, Energy and Industrials, GLG Surveys and Qualitative Research
Survey: The New Normal for Management Consultants
Article

Survey: The New Normal for Management Consultants

Consultants, Coronavirus, Surveys, Financial and Business Services, GLG Surveys and Qualitative Research
Let Your Survey Design Help You
Article

Let Your Survey Design Help You

Survey Best Practices, Surveys, GLG Surveys and Qualitative Research
How Do Top Executives View COVID-19 Impact?
Article

How Do Top Executives View COVID-19 Impact?

Coronavirus, Surveys, GLG Surveys and Qualitative Research, Global Economy
COVID-19 and Public Perception
Article

COVID-19 and Public Perception

Coronavirus, GLG Surveys and Qualitative Research, Healthcare and Life Sciences
GLG Survey: Most C-Suite Execs Expect the COVID-19 Recession to Have Greater Short-Term, Less Long-Term Impact than 2008 Recession
Article

GLG Survey: Most C-Suite Execs Expect the COVID-19 Recession to Have Greater Short-Term, Less Long-Term Impact than 2008 Recession

Coronavirus, Executive Surveys, Surveys, GLG Surveys and Qualitative Research, Global Economy

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