Survey Best Practices: Learn how surveys can take you from suppositions to certainty with the power of insight.

All Insights

GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

How to Conduct a Market Assessment
Article

How to Conduct a Market Assessment

How to Effectively Conduct an Expert Interview
Article

How to Effectively Conduct an Expert Interview

Interview | Understanding the Why: The Necessity of Insights
Article

Interview | Understanding the Why: The Necessity of Insights

Interview | Insight Can Clarify Our Observations 
Article

Interview | Insight Can Clarify Our Observations 

Interview | Insight Lies Beyond Information
Article

Interview | Insight Lies Beyond Information

Interview | Insight Is Novel, Actionable, and Valuable
Article

Interview | Insight Is Novel, Actionable, and Valuable

Interview | Market Research Should Strive for Insights, Not Just Information
Article

Interview | Market Research Should Strive for Insights, Not Just Information

eBook | Insights vs. Information: Why Only Insights Have Impact
Bright Paper

eBook | Insights vs. Information: Why Only Insights Have Impact

9 Steps to Energize Innovation
Article

9 Steps to Energize Innovation

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Six Steps to Organizing an Expert Interview
Article

Six Steps to Organizing an Expert Interview

Focusing on Focus Groups: Best Practices
Article

Focusing on Focus Groups: Best Practices

eBook: A Fast Guide to Conjoint Analysis
Article

eBook: A Fast Guide to Conjoint Analysis

Subscribe to Insights 360

Enter your email below and receive our monthly newsletter, featuring insights from GLG’s network of approximately 1 million professionals with first-hand expertise in every industry.