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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

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Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Six Steps to Bring New Technology to Market
Article

Six Steps to Bring New Technology to Market

Go-to-Market, Technology, Corporate Firm Resources, Professional Service Firm Resources
How to Conduct Message Testing
Article

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
When to Conduct Message Testing
Article

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
Article

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

Best Practices, IoT, Manufacturing, Corporate Firm Resources, Professional Service Firm Resources
Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
Article

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

Best Practices, Corporate Firm Resources, Professional Service Firm Resources
Agile Methodologies: Streamlining the Product Development Process
Article

Agile Methodologies: Streamlining the Product Development Process

Agile, Research Methodology, Corporate Firm Resources, Professional Service Firm Resources

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