Survey Best Practices: Learn how surveys can take you from suppositions to certainty with the power of insight.

Access Insights

All Insights

GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

Insight Type: All
AllArticlesSpotlights (Case Studies)VideosBright Papers (White Papers)Podcasts
Corporate Firm Resources
AllConsumer Goods And ServicesEnergy and IndustrialsEnvironmental and Social GovernanceFinancial Service Firm ResourcesFinancial and Business ServicesGLG Events and LibraryGLG Expert Calls and Executive PlacementsGLG Surveys and Qualitative ResearchGLG Updates and Expert Network ContentGlobal EconomyGlobal PoliticsHealthcare and Life SciencesLaw Firm ResourcesMedia and EntertainmentProfessional DevelopmentProfessional Service Firm ResourcesSocial ImpactTechnology and Telecom
B2B Survey Best Practices — Ensuring Data Quality in Market Research
Article

B2B Survey Best Practices — Ensuring Data Quality in Market Research

Surveys, Corporate Firm Resources, GLG Surveys and Qualitative Research
Navigating the Landscape of Generative AI: A GLG Survey Reveals Enthusiasm, Concerns, and Areas of Focus
Article

Navigating the Landscape of Generative AI: A GLG Survey Reveals Enthusiasm, Concerns, and Areas of Focus

AI, generative ai, Technology, Corporate Firm Resources, Technology and Telecom
Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
Article

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

Conjoint Analysis, Pricing Research, Surveys, Willingness to Pay, Corporate Firm Resources, GLG Surveys and Qualitative Research
How to Conduct a Market Assessment
Article

How to Conduct a Market Assessment

Expert Insights, Market Assessment, Market Research, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
What Is a B2B Focus Group?
Article

What Is a B2B Focus Group?

Focus Groups, Qualitative Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
9 Steps to Energize Innovation
Article

9 Steps to Energize Innovation

Expert Insights, Innovation, Jobs to be Done, Corporate Firm Resources, GLG Surveys and Qualitative Research
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Expert Insights, Innovation, Market Research, Voice of Customer, Corporate Firm Resources, GLG Surveys and Qualitative Research
Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
Six Steps to Bring New Technology to Market
Article

Six Steps to Bring New Technology to Market

Go-to-Market, Technology, Corporate Firm Resources, Professional Service Firm Resources
How to Conduct Message Testing
Article

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
When to Conduct Message Testing
Article

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Pricing Strategy Amid Surging Inflation
Article

Pricing Strategy Amid Surging Inflation

Best Practices, Pricing, Corporate Firm Resources
Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
Article

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

Best Practices, IoT, Manufacturing, Corporate Firm Resources, Professional Service Firm Resources
Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
Article

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

Best Practices, Corporate Firm Resources, Professional Service Firm Resources
What Will Keep Companies Ahead in the ‘New Normal’
Article

What Will Keep Companies Ahead in the ‘New Normal’

Coronavirus, New Normal, Corporate Firm Resources
Innovation in the Time of COVID-19
Article

Innovation in the Time of COVID-19

Coronavirus, Corporate Firm Resources
Agile Methodologies: Streamlining the Product Development Process
Article

Agile Methodologies: Streamlining the Product Development Process

Agile, Research Methodology, Corporate Firm Resources, Professional Service Firm Resources
Business Continuity Planning Amid COVID-19 – March 11
Article

Business Continuity Planning Amid COVID-19 – March 11

Coronavirus, Corporate Firm Resources

Subscribe to Insights 360

Enter your email below and receive our monthly newsletter, featuring insights from GLG’s network of approximately 1 million professionals with first-hand expertise in every industry.