Featured Content

Message Testing: Why It Matters

Article

You believe you know what customer needs you want to meet. Can’t you just go to market with that?

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Market Research Basics: Qual vs. Quant

Article

Qual vs. Quant: you’ve heard the terms before, but what do they mean? Here’s how to use them and how to apply them in your research projects.

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How to Interview a Subject Matter Expert

Article

A private discussion with a subject matter expert can be extremely rewarding — if the interview is well planned and everyone involved has properly prepared.

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eBook | Strategies for Insight

Brightpaper

The Strategies for Insight: Best Practices guide outlines three ways to tap the richest vein of insight available: experience.

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Focusing on Focus Groups: Best Practices

Article

Focus groups should foster interaction and should not be merely a series of questions asked to each participant.

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