The GLG Difference
GLG is the World’s Insight Network. We connect clients with insights from our network of approximately 1 million experts and the hundreds of new experts we recruit every day.
At GLG, we meet complex problems with comprehensive solutions. It’s never one mind, nor one tool that can view the full picture. We know how to uncover and glue the missing pieces. Expertise is a byproduct of real-world experience. It takes time to acquire. It takes skill to convey. Anyone can offer information. GLG delivers insight.
Here’s how:
Featured Content
Message Testing: Why It Matters
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You believe you know what customer needs you want to meet. Can’t you just go to market with that?
Market Research Basics: Qual vs. Quant
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Qual vs. Quant: you’ve heard the terms before, but what do they mean? Here’s how to use them and how to apply them in your research projects.
How to Interview a Subject Matter Expert
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A private discussion with a subject matter expert can be extremely rewarding — if the interview is well planned and everyone involved has properly prepared.
eBook | Strategies for Insight
Brightpaper
The Strategies for Insight: Best Practices guide outlines three ways to tap the richest vein of insight available: experience.
Focusing on Focus Groups: Best Practices
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Focus groups should foster interaction and should not be merely a series of questions asked to each participant.