Tackle It In 20
Building a Compelling Business Case for Sustainable Products: Aligning Product Development with Customers’ Unmet Needs

As governments, investors, and corporate buyers push for more sustainable solutions, the challenge of creating successful green products remains significant. Despite growing interest, customers often hesitate to adopt these products, especially given their higher price points.

Join us for an informative 20-minute webcast, where we’ll cover:

  • Strategies to mitigate the risks associated with launching sustainable products.
  • Ways to develop a business case rooted in genuine customer needs, ensuring your sustainability efforts resonate with the market.
  • Our Demand Space framework, designed to map customer demand against the perceived availability of sustainable solutions.
  • An example of recent life sciences project, where a client effectively prioritized sustainability features based on previously unmet customer needs.

Bernd Grosserohde | Director, Strategic Solutions at GLG

Please note, this event will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

Interested in joining Part Two of our Tackle it in 20: Building a Compelling Business Case for Sustainable Products series? Click here to register for part two: Setting the Right Price – Understanding Customers’ Willingness to Pay.

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