Tackle It In 20
Building a Compelling Business Case for Sustainable Products: Setting the Right Price – Understanding Customers’ Willingness to Pay

Sustainability is becoming a necessity for companies, driven by both government regulations and investor demands. However, the challenge lies in monetizing these sustainable investments. How can businesses confidently gauge whether customers are willing to pay a premium for greener products before bringing them to market?

Join us for the second part of our webcast series, where we’ll cover:

  • Effective strategies for measuring customer willingness to pay for sustainable offerings.
  • Valuable insights on pricing strategies that align with customer priorities and maximize returns.
  • Explore simulation-based methods that help potential buyers weigh features against prices, avoiding unrealistic expectations like “wanting everything for nothing.”
  • Real world example where we assisted a client in optimizing their product and pricing mix based on customer priorities and willingness to pay.

Bernd Grosserohde | Director, Strategic Solutions at GLG

Please note, this event will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

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