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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

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Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
Article

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

Conjoint Analysis, Pricing Research, Surveys, Willingness to Pay, Corporate Firm Resources, GLG Surveys and Qualitative Research
Value-Based Pricing Research: What Is Conjoint Analysis?
Article

Value-Based Pricing Research: What Is Conjoint Analysis?

Conjoint Analysis, GLG Applied Webcast, Research Methodology, Value-Based Pricing, GLG Surveys and Qualitative Research
Getting Value-Based Pricing Right Is Difficult, But Worth It
Article

Getting Value-Based Pricing Right Is Difficult, But Worth It

Conjoint Analysis, GLG Applied Webcast, Research Methodology, Value Creation, Value-Based Pricing, GLG Surveys and Qualitative Research

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