Voice of Customer Research: A Comprehensive Guide

In GLG’s ebook, Voice of Customer Research, you will learn: • The importance of getting accurate, unbiased, actionable VoC research • The elements that constitute a successful VoC program • Different ways to think about your customer segments • How, when, and why to include a mix of qualitative and quantitative data • Methods to […]

Synthesizing Voice of Customer Research

Synthesizing Voice of Customer Research – Watch the Webcast With a wealth of qualitative and quantitative customer insights, it can often be difficult to synthesize Voice of Customer (VoC) data into a compelling point of view. Marc Scatamacchia, former Director of Business Development at Danaher, has a wealth of experience collecting inputs from customers, non-customers, […]