Synthesizing Voice of Customer Research
With a wealth of qualitative and quantitative customer insights, it can often be difficult to synthesize Voice of Customer (VoC) data into a compelling point of view.
Marc Scatamacchia, former Director of Business Development at Danaher, has a wealth of experience collecting inputs from customers, non-customers, users of his products, and the like, using this information to make strategic decisions within his organizations.
During this webcast, Marc discusses best practices that he has learned over the years, including:
- How do you prepare your voice of customer study to maximize stakeholder buy-in?
- How do you use your VoC results to objectively create a compelling business case?
- How do you go about collecting your inputs with the end goal of a decision in mind?
Duration: 58 minutes
About the Speaker
Marc Scatamacchia is currently employed at Boston University as the Associate Vice President of Industry Engagement. Previously, Marc held the position of Vice President, Business Development, while working at Danaher Corporation. Marc held this role for 3 years (January 2016 – August 2018). Before this, Marc held the position of Managing Director, Business Development, while working at GE Healthcare Inc.. Marc occupied this position for 3 years (January 2013 – December 2015). Marc completed an MBA in Business from Massachusetts Institute of Technology – Sloan School of Management, in 1996. Additionally, Marc received an MS in Operations Research, in 1985, from Stanford University. Marc also earned a BS in Systems Engineering from Boston University in 1983.
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