Why Content Marketing is Not One Size Fits All

All content is not created equal. With the advent of new digital platforms, it’s important for marketers to stay ahead of how their customers consume content. The first step, according to marketing expert Andrew McLean, is for advertisers not to recycle content across different mediums. What works for a Facebook audience may not work for […]

The Need for Specialized Knowledge

QVARTZ is a management consulting firm with offices in Denmark, Sweden, and Norway, specializing in “next product” consulting- a new model that relies on flexible engagements rather than standardized solutions to help its clients improve performance. In his role as Head of Business Intelligence at QVARTZ, Sune Kok helps ensure that his team of consultants […]