When to Conduct Message Testing

When your company is developing messaging around a new or existing product, solution, or brand, message testing is a critical tool to help connect your message with what your customers care about. We’ve previously explored what message testing is and why it matters. The questions that follow are where does message testing fit into the […]

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

The Industrial Revolution of the late eighteenth century was a great leap forward in the history of human life. But we’ve come a long way since what we can now see as the first industrial revolution and its steam-powered mechanization of factories. The second industrial revolution occurred close to the end of the nineteenth century, […]