Benchmarking Key Data Solutions for Due Diligence

Why GLG? Featured Products GLG Calls GLG Surveys Let us start helping you today. As The World’s Insight Network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on […]

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

In 2006, Microsoft launched a competitor to Apple’s iPod called the Zune. If you don’t remember Microsoft Zune, I don’t blame you. The Zune acquired less than 10% of the MP3 player market share, and Microsoft discontinued it in 2012. Surely, product innovations don’t always fail. But success rates are distressingly low. Only 60% of […]