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GLG's articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, which include thought leaders across every major sector and geography. You'll also find research best practices from our internal teams as well as Spotlights on how we've helped companies like yours get the clarity to act with confidence.

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How to Conduct a Market Assessment
Article

How to Conduct a Market Assessment

Expert Insights, Market Assessment, Market Research, Corporate Firm Resources, GLG Expert Calls and Executive Placements, GLG Surveys and Qualitative Research
Avoiding Bias in Market Research: Types of Bias
Article

Avoiding Bias in Market Research: Types of Bias

Avoiding Bias, Bias, Market Research, GLG Surveys and Qualitative Research
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
Article

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
Article

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Expert Insights, Innovation, Market Research, Voice of Customer, Corporate Firm Resources, GLG Surveys and Qualitative Research
Effective Concept Testing Requires a Well-Written Product Concept
Article

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research, Corporate Firm Resources, GLG Surveys and Qualitative Research
How to Conduct Message Testing
Article

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
Improving B2B Message Testing
Article

Improving B2B Message Testing

GLG Applied Webcast, Market Research, Message Testing, GLG Surveys and Qualitative Research
When to Conduct Message Testing
Article

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, GLG Surveys and Qualitative Research, Professional Service Firm Resources
What Is Message Testing, and Why Does It Matter? 
Article

What Is Message Testing, and Why Does It Matter? 

Market Research, Message Testing, GLG Surveys and Qualitative Research
The Right Moment to Put Your Value Proposition to the Test
Article

The Right Moment to Put Your Value Proposition to the Test

Concept Testing, Market Research, GLG Surveys and Qualitative Research

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