Beyond the Call: Navigating Market Research for Success

Join GLG for an exclusive webcast featuring insights from three industry experts across strategy, product, and marketing.  Shawn Kelly brings a wealth of experience in driving operational efficiency and growth strategies. Wayne Jones specializes in product innovation and developing intelligent pricing strategies, and Angela Thompson is an expert in voice-of-customer research, marketing, and branding.

Discover how these leaders, with backgrounds at top companies like PTC, IBM Watson, Oracle, and McKinsey, are navigating today’s complex business landscape to drive growth and innovation. Don’t miss this opportunity to learn from their expertise and gain actionable insights for your business success.

Key areas of research we will highlight:

  • Effective methods that help companies adapt and seize emerging market opportunities.
  • Steps companies can take to align product development with customer expectations and find the optimal price positioning.
  • Tactics to effectively engage with your target demographic, from digital marketing strategies to product preferences.

Shawn Kelly, Independent Consultant, Former VP, Strategy & Operations for Digital Transformation Solutions at PTC

Shawn has a record of driving growth and operational efficiency for companies of varying sizes and industry focus.  He is a seasoned strategy and operations executive with over 15 years of experience in B2B software and life sciences, having worked with enterprise software leaders like PTC and CA Technologies.   His expertise includes spearheading internal consulting activities, defining enterprise cloud strategies, leading corporate development efforts, and optimizing financial operations for technology and financial services firms. 

Shawn’s independent consulting career spans 2+ years, advising diverse industries such as technology, life sciences, financial services, and CPG on top-line growth strategies, new market expansions, and business transformations.   He has led numerous qualitative and quantitative market research engagements with GLG clients, including in-depth-interviews, online discussion boards and surveys.

Wayne Jones, Former COO at IBM Watson and Senior Director at Oracle

Wayne has a background in leading transformation initiatives across the technology and software sectors. As former COO of IBM’s global Watson Customer Engagement unit, he was at the forefront of the adoption of AI in the retail, financial services, and industrial sectors. He’s held key roles at Oracle, where he championed analytic approaches to improving sales and delivery operations. He has particular expertise guiding firms in their transition to cloud-based solutions and integration of AI capabilities into legacy product lines.

As an independent consultant, Wayne advises both large enterprises and emerging startups on product development and go-to-market strategies, with a focus on the launch of AI-enabled applications. He also advises on the development of ethical frameworks for the use of AI, assists firms in transitioning to SaaS and subscription business models, and has supported due diligence work on behalf of private equity firms exploring investments in the software industry.

Angela Thompson, Principal at Thompson Marketing Consulting

Angela is a marketing strategy and market research consultant with deep experience in the retail and consumer product goods sectors. With over 23 years of functional marketing experience including time consulting at McKinsey & Company, she is skilled in developing actionable, detailed plans rooted in analytics and an understanding of the consumer. Angela is an expert at analyzing customer data, marketing results, consumer research and competitive actions. She has extensive experience in quantitative and qualitative market research, persona development and strategic marketing for new products, programs and markets.

She has served brands including Alliance Data, Highlights for Children, Justice, Kenneth Cole, NetJets, Nottingham Spirk and The Scotts MiracleGro Company. Her in-house experience at Victoria’s Secret and American Greetings gives her a unique perspective of sitting in the client’s seat and the need for actionable insights to underpin successful business strategies.

 

 

Please note, Wayne Jones, Angela Thompson, and Shawn Kelly may have limitations on what they are permitted to discuss and will decline to answer questions related to confidential matters.

Additionally, this event will be recorded. Attendees who ask questions or make comments will not be identified (either by name or affiliation.)

Thank you for contacting GLG, someone will respond to your inquiry as soon as possible.