Tackle It In 20
Pricing Challenges for Digital Products and Services: Transitioning from Cost-Plus to Value Based Pricing

Learn how your business can benefit from customer research with Tackle It In 20. In every 20-minute virtual event, our team of research experts will dive into a new method with best practices and use cases.

Bernd Grosserohde | Director, Strategic Solutions at GLG
Eleanor Hawketts | Senior Manager, Strategic Solutions at GLG

The digitisation of life and work is transforming business models across industries and sectors. Manufacturer of industrial goods or medical technology as well as providers of business services leverage the opportunities of digital products to create and capture value.

In a 3-part event series, we want to address some challenges that companies are facing when pricing digital products. Our first event will show you how quantitative research methods can help businesses transition from a cost-plus to a value-based approach.

Key topics:

  • Why cost-plus pricing doesn’t work well for digital products
  • How the customer perceived value of products and features can be quantified
  • Examples of how we’ve helped clients to use value based pricing for a new digital service

Please note, this event will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

Thank you for contacting GLG, someone will respond to your inquiry as soon as possible.