Tackle It In 20
Pricing Challenges for Digital Products and Services: How to Optimize Margin and Competitiveness

Learn how your business can benefit from customer research with Tackle It In 20. In every 20-minute virtual event, our team of research experts will dive into a new method with best practices and use cases.

Bernd Grosserohde | Director, Strategic Solutions at GLG
Eleanor Hawketts | Senior Manager, Strategic Solutions at GLG

Pricing is a numbers game, and much effort goes into getting numbers that truly reflect the market. Data-based price management helps companies control their profitability and competitiveness. Data is most crucial if the two goals are in conflict, which they usually are in price-sensitive markets. Pricing Managers will then want to optimize both margin and competitiveness.

In our second event focusing on digital pricing we will address some typical optimization challenges.

Key topics:

  • What data is required to optimize margin and competitiveness?
  • How can prices be optimized for product versions (e.g., good, better, best)?
  • Can we still determine a value-based optimum if prices are highly differentiated or individualized?
  • What if pricing data is required for highly unique products with no competitive environment (yet)?

 

Please note, this event will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

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