GLG Network Survey Tracker: Cruise Operators II

SURVEY DETAILS

TARGET POPULATION

For this Network Survey, GLG surveyed 70 cruise travel agents across Europe (UK, France, Germany, Italy, Spain) who commented on the latest market trends. This is the second iteration in this tracker series.

What will you learn from this survey?

• Respondents commented on projections of passenger volumes for the coming years and how these have changed over time.
• The survey explored current customer concerns and how they will change the types of cruises that are in demand.
• Lastly, the research gathered the experts’ views on the current impact of COVID-19 and booking trends for the year 2024.

Example of findings:

• In January 2024, 90% respondents stated that there is a ‘slight’ or ‘significant’ increase in the level of bookings compared to pre-COVID-19.
• Over half of the experts (51%) agreed the average customer spend per holiday is more than $1000 compared to only 4% in the previous wave (November 2022).
• 77% respondents agreed that CSR activities are being offered to customers as a measure to reduce the carbon footprint they are creating with their choice of holiday.

DELIVERABLES

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, David Noyes, former CEO of Carnival UK.

The standard deliverable includes:

• 1 x Individual responses (“raw data”) in Excel.
• 1 x PPT report with aggregated data.
• Executive summary with key takeaways and highlights from the raw data.

SAMPLE QUESTIONS

• Compared with 2023, please estimate the level of sales enquiries for 2024 cruise holidays?
• How does this level of bookings compare with cruise booking levels pre-COVID-19?
• Please indicate which type of cruises are currently attracting most interest?
• What were the main reasons why these regular cruisers chose these alternative holidays?
• Please specify what measures are offered to customers to offset their carbon footprint.
• What percentage of customers take into account the environmental impact of their holiday options?
• Concerning the amount customers are considering spending on their whole holiday, what would be the average amount?
• Please estimate the average number of people per booking.

ACCESS

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER:

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.