GLG Network Survey Tracker: Cinema Industry II

SURVEY DETAILS

TARGET POPULATION

For this Network Survey, GLG surveyed 50 senior executives working within the cinema industry across the UK, France, Germany, Italy, Spain and US. This is the second iteration in this tracker series.

What will you learn from this survey?

• Respondents discussed the current operational concerns within the space, such as expenses and future outlook.
• Furthermore, the survey also looked into the likelihood of cinemas investing in luxury theatre amenities within the upcoming years.
• Lastly, the research gathered the experts’ views on the factors that will help drive overall theatrical attendance in the coming years (2024-2025).

Example of findings:

• In December 2023, almost half of the respondents (47%) stated that ‘same-store’ attendance has increased since pre-COVID-19 levels.
• Over half of the experts (57%) remain confident that affordable prices will remain the driving factor for overall theatrical attendance.
• 93% respondents agreed that their maintenance cost will increase by 1-6% over the coming 2 years.

DELIVERABLES

The GLG Surveys team drafted the questionnaire with the support of GLG Network Member, Mel Alcock, Chairman – Advisor at British Board Of Film Classification.

The standard deliverable includes:

• 1 x Individual responses (“raw data”) in Excel.
• 1 x PPT report with aggregated data.
• Executive summary with key takeaways and highlights from the raw data.

SAMPLE QUESTIONS

• How has ‘same store’ attendance changed from 2019 pre-COVID period to date?
• In your view, how likely is it that ticket prices will increase in the coming years (2024-2025)?
• In your view, how likely are cinemas to start investing more heavily in marketing?
• How do you expect your company’s screen advertising business to change in the coming years (2024-2025)?
• How would you evaluate the following studios in terms of their relationship with cinemas?
• In your opinion, which of these factors will help drive overall theatrical attendance in the coming years (2024-2025)?
• In general, how do you expect operating costs within the cinema industry to trend in the coming years (2024-2025) in the following areas?

ACCESS

This survey is available to subscribers of the Consumer Goods and Services (CGS) sector (Limited subscriptions and above). This offer includes the raw data file and a high-level presentation through PowerPoint. Please contact your GLG representative for details on your firm’s access.

DISCLAIMER:

Please be advised that GLG Network Surveys operate differently than traditional GLG consultations, surveys, teleconferences, etc. and it is advisable that you consult with your firm’s legal and/or compliance department to review your use of the product and the payment for such work under your current subscription. 

By downloading this document and/or participating in the Network Survey, you understand and agree that the information and material provided by GLG, including survey results and survey proposal information, is provided for your own insight and informational purposes only. You further acknowledge and agree that this is a Network Survey for multiple GLG clients, and the results will be provided to all GLG clients that agree to participate in the Network Survey and GLG clients that agree to purchase the Survey results in the future. All survey results do not constitute investment advice or a recommendation. In using this Survey, you agree to hold Gerson Lehrman Group and the Survey respondents harmless and free of all liability as a result of your use of this Network Survey, other than liability resulting from the gross negligence or wilful misconduct of the protected party. You otherwise agree to be bound by Gerson Lehrman Group’s Usage Policies in your interactions with Gerson Lehrman Group and your receipt of services. These Survey results are for are for client’s own use and client shall not redistribute, disseminate, publish, or display the same, in whole or in part, to any third parties or publicly without the prior written permission of Gerson Lehrman Group, except explicitly set forth in your agreement with GLG. This survey will be double-blinded to both client and respondent. GLG reserves the right to restrict the number of clients that can pre-commit access. These Network Surveys are priced outside of standard GLG subscriptions but at a substantially reduced price to commissioning a fully proprietary GLG Network Survey. Upon finding these terms acceptable, please send an affirmative confirmation via email, which GLG will file in its records. Once confirmed, please note that the Client’s agreement to purchase the Network Survey is a legally binding and irrevocable commitment. If the survey is not included within your subscription, GLG will invoice Client for the fees due for the Network Survey. Please note that some respondents may not be Network Members, and the Terms and Conditions of Network Membership would not apply to such respondents and detailed records for them will not be available aside from the information that GLG capture in the Network Survey.