The President That Wasn’t: The Case for Higher Response Rates

In 1936, the United States was entering the eighth year of the Great Depression and President Franklin Delano Roosevelt was still pushing parts of the New Deal policy through Congress and the courts. He had been renominated for president by the Democratic party without opposition. FDR would face off against Republican Alf Landon, Governor of […]

VoC Research & the Cloud

It used to be easy to identify your customer. But today, it’s more complicated than ever. Once upon a time, a tech marketer’s customer was the tech buyer alone. Gauging this group’s opinion seemed to be easy. Metrics like revenue and churn revealed how the buyer felt about the product. Still other organizations realized they needed more insight. […]

Beyond the Customer

As organizations seek to ground their Voice of Customer (VoC) research in richer, more strategic insights, this eBook, Beyond the Customer, explores why traditional reliance on “safe” segment, like current or loyal customer, can obscure emerging risks and opportunity signals. With practical recommendations and real-world examples, this guide shows how expanding your VoC program to […]

Market Sizing for Industrial Equipment

Market Sizing for Industrial Equipment When a major industrial company was building out a five-year product roadmap, GLG helped them better understand the North American market for winches, hoists and related equipment. Investigating a New Market In 2018, an industrial conglomerate partnered with GLG to study the market size and growth opportunities for winches and […]