Survey: The Post-COVID Future of Private Higher Education

The private higher education space is known to global investors as having the potential for high operating margins, and it has seen significant growth in interest in recent years. COVID-19 has significantly disrupted the space, creating strong interest in the sector as regions emerge into post-pandemic economies and investors seek opportunities. The space in both […]
Edtech Adoption Survey: The Pandemic and Beyond

Even though educational technology — or edtech — has been with us for a while (online education originated in 1960 at the University of Illinois), the major driver behind the adoption of education technology in the last year was doubtlessly the global shutdown caused by the pandemic. While schools of all levels shut physical classroom doors, […]
Value-Based Pricing Research: What Is Conjoint Analysis?

Conjoint analysis is one of the most versatile methods in market research today. One of the most powerful forms of value-based pricing research, conjoint analysis is most often used for new product and feature pricing, along with determining the best feature and benefit mix. It can also be employed for existing products and services that […]
Demand Planning for a New Drug/Device Combination
Getting Value-Based Pricing Right Is Difficult, But Worth It

Establishing the right price isn’t easy. Value-based pricing focuses on how to optimally monetize a brand’s value. By comparison, the more often used cost-plus approach monetizes the cost of a product with a markup. Value-based pricing works when the markup reflects the value your customers perceive. It requires comprehensive knowledge of what your product is […]
Customer and Buyer Research
Rapid Message Testing
eBook | Strategies for Successful Surveys

Download the Strategies for Successful Surveys eBook Neil Armstrong, an aeronautics engineer, astronaut, and – oh, yeah – the first man to walk on the moon once said, “research is creating new knowledge.” This is true in many fields. Most research begins with an idea, theory, or hypothesis. But these things are not knowledge, they […]
Using Quality Checks to Improve Your Survey Data

A survey is only as good as its respondents’ answers. Respondents can become disengaged, lose interest, and give poor answers simply to get through a survey. That’s why it’s a smart practice to build quality checks into your survey. Quality checks are measures written or programmed into a survey that trigger a flag for further review […]
Tapping Canadian Oncology Experts to Design a Medical Affairs Framework
Survey: UK High Street Christmas Retail and 2021 Predictions

Hundreds of stores closed on UK’s High Street last year due to COVID-19. How did this affect holiday sales and retailer predictions for 2021 and beyond? To find out, GLG conducted an online survey to assess 2020 Christmas retail sales outcomes by channel (online versus in-store), product category performances, overall confidence levels in year-over-year (YoY) […]
Measuring Marketing ROI through Surveys