Product Message Testing: How B2B Product Teams Craft Messages that Drive Market Success

Your B2B product is engineered to solve critical customer challenges. But in today’s fiercely competitive landscape, are your messages truly cutting through the noise to drive adoption and secure market success, or are they falling flat and costing you valuable opportunities?  Moving beyond assumptions to ensure your product messages resonate deeply with your target audience is […]

Understanding MaxDiff Analysis: A Comprehensive Guide

MaxDiff Analysis by GLG

What is MaxDiff Analysis? Maximum Differential Scaling (MaxDiff) is a survey research technique used to measure the relative importance of multiple items, such as product features, benefits, or attributes. Unlike traditional rating scales where respondents might rate everything as “important,” MaxDiff forces respondents to make trade-offs by selecting what’s most and least important to them […]

Best Practices in Strategic Planning: Insights from a Former Chief Strategy Officer

In an era of rapid technological disruption, geopolitical uncertainty, and shifting market demands, strategic planning must balance long-term vision with adaptability. We spoke with Tom Garrison, former VP and Chief Strategy Officer at Intel PC Client Group, on how leaders can refine their approach. His perspective underscores the importance of disciplined planning, customer-centric thinking, and […]

Should You Use Market Research Experts to Guide your Research?

In today’s competitive and fast-paced landscape, it is more important than ever to make sure your research is done correctly to give you actionable and reliable insights. Expert-led market research can give you clarity for your most important decisions by integrating the knowledge and experience of seasoned market research experts who have “been there, done […]

eBook | Finding Your Place in an AI-Driven Future

Unlocking the Potential of AI in Your Business AI is everywhere, and leaders are increasingly tasked with responding to its demands. However, at the start of any industry movement, gaps must be identified to avoid wasting time and resources. This brings up the critical question: How can you translate the AI hype into actionable insights for […]

B2B Survey Best Practices — Ensuring Data Quality in Market Research

In the dynamic landscape of research and survey sampling, ensuring the quality of data is crucial to establishing trust in respondent sourcing. When choosing a research partner, it is important to consider B2B survey best practices and factors such as B2B survey panel recruitment methods, sample validation practices, respondent experience, and authenticity. To guarantee data […]

Navigating the Landscape of Generative AI: A GLG Survey Reveals Enthusiasm, Concerns, and Areas of Focus

In recent years, the advent of generative AI tools have sparked considerable excitement across various industries. Businesses are increasingly recognizing the potential of large language models (LLMs), image-generation tools, and related technologies to revolutionize their operations. However, concerns about potential risks have emerged alongside this enthusiasm. A recent GLG survey shed light on the attitudes […]

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

In the dynamic landscape of product development and market research, crafting a successful pricing strategy is crucial for business success. In this article, we delve into four distinct pricing research methodologies offered by our expert teams — Van Westendorp, concept testing, conjoint analysis, and PriceCheX. Each method caters to specific stages of the product development […]

eBook | Navigating Generative AI: Corporate Perspectives from Business Leaders

Generative AI is reshaping the landscape of business productivity. From Large Language Models (LLMs) to image generation tools, the potential for innovation is boundless. GLG’s survey of Corporate leaders and IT decision-makers demonstrates high enthusiasm to experiment with generative AI, but also a lack of preparedness to adopt the new technology. As businesses move forward […]

Speaker Biographies

Hilary Malone PhD, has over 25 years of experience in global drug development, regulatory &government affairs, manufacturing and commercialization within the biopharma industry. Hilary hassignificant board level and executive committee experience including large scale organizationalrestructuring/transformation/integration, major M&A, biotech start-up, capital raising, investorrelations and pre-IPO.​

Hilary is currently CEO of Stylus Medicine, a private genetic medicine biotech company. Previously sheserved as CEO of a Series-A neuroscience company. Prior to these roles, Hilary served as COO & EVP atValo Health Inc., Chief Regulatory Officer & SVP at Sanofi Inc., and Chief Regulatory Officer & SVP atPfizer and Wyeth. Previous experience also includes senior regulatory and drug development roles atReata Pharmaceuticals Inc., AstraZeneca plc and GlaxoSmithKline plc.​

Hilary also serves on the Board of Directors of Hansa Biopharma and Adthera Bio. Hilary holds a PhD inMolecular Neuropharmacology and a BSc in Physiology.

Dr. Thomas Lönngren is Director at his own company PharmaExec Consulting AB. He is the Chairman of the Board of directors at Egetis Therapeutics AB, Sweden. Dr Lönngren also serves as board member at Compass Pathways PLC, London UK and NDA Group, Sweden. He acts as advisor to the following companies and organizations: NDA group, Sweden, Sweden, Artis Venture, San Francisco, US, Fujimoto Japan, Skin2Neuron Pty Ltd, Sydney, Australia, US, Special advisor to the Centre for Innovation in Regulatory Science (CIRS), London UK. From 2001 until2011, Mr.Lönngren served as the Executive Director of the European Medical Agency. He was previously Deputy General Director of the Swedish Medical Product Agency until 2000. He has a degree in pharmacy and MSc in Social and Regulatory Pharmacy from Uppsala University. He is also an Honorary Member of the Royal Pharmaceutical Society of Great Britain, Honorary Fellow of the Royal College of Physicians in Great Britain, Honorary Doctorate from the University of Uppsala, Honorary Doctorate from University of Bath, UK.

Speaker Biographies

Marie-Anne Aymerich

Marie-Anne has built a portfolio of senior advisory and non-executive roles, following a successful international career in the FMCG and Luxury sectors. She is a non-executive director of Haleon, a FTSE100 company listed in 2022 after the demerger from GSK. She is also chairwoman of Haleon Environment and Societal Sustainability committee. She is the executive director of the Pierre Fabre Group where she also sits on the Strategic Committee, and she is a Board Member of The Academy of St. Martin-in-the-Fields, one of the world’s most prestigious chamber orchestras. She is also an angel investor and focuses her time and investments on start-ups with the strongest purpose and impact.

Marie-Anne is also a regular lecturer at HEC Paris on purposeful leadership, and she has created a serious game called “Planet Purpose” to upskill people on sustainability and purpose. Throughout her 35year executive career she delivered a strong track-record of business performance and growth in brands and portfolio in both developed and emerging economies.

As a senior leader with Unilever, she led a number of different personal care categories across France, Spain and the USA – including managing the Dove brand worldwide and culminating in leading Unilever’s global Oral Care division. She also worked for LVMH as Brand General Manager of Dior Perfumes and Cosmetics worldwide. Marie-Anne was also Vice-President of Imagine for Margo – Children with Cancer for ten years, a charity she helped found in 2011 with the goal of eradicating children’s cancer. The charity is the #1 charity focused on child cancer in France and has fundraised more than €14m since its creation. Marie-Anne is a graduate from HEC Paris. She is married and has two children aged 29 and 26.

Patrick Jephson

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author, based in Washington D.C. He is a published authority on corporate and personal branding and crisis communications, addressing conferences worldwide as well as events at the U.S. State Department, the American University and the Annenberg School for Communication and Journalism.

With more than twenty-five years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty. He now writes, presents, and advises on factual and drama TV programs, appearing on every major American and many international networks. He was recently an expert consultant to the award-winning Netflix series The Crown and provided live commentary on the Coronation of King Charles.

Patrick owes much of his practical communications and protocol experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years, responsible for all aspects of her public life, global humanitarian initiatives, and private organization. Having worked for an internationally high-profile woman (and as the father of two professionally successful daughters) he feels a special affinity for cross-cultural, gender and perception issues.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. He is a citizen of the U.K., U.S.A., Ireland, and Canada.