Expert-Driven Market Intelligence: Global Pharmaceutical Landscape Assessment
Navigating the New Tariff Reality: Higher Costs and Fragmented Supply Chains for Retail and CPG

In a recent webcast, Dr. Bob Koopman, former Chief Economist at the U.S. International Trade Commission, provided a stark economic assessment of the current tariff environment for the retail and consumer packaged goods (CPG) industries. His analysis indicates that businesses and consumers should brace for sustained higher costs, increased uncertainty, and significant supply chain disruptions. The Shift from […]
Oncology Treatment and Reimbursement Landscape Assessment
Payment Innovation in Online Travel: Insights from Expedia’s Former SVP of Global Payments

The online travel industry processes billions in transactions annually, yet payment complexity remains a formidable challenge. Falk Richter, former Senior Vice President of Global Payments at Expedia, shares insight into the intricate payment ecosystems connecting travel agencies, suppliers, and consumers. Richter reveals why travel payments are vastly more complex than typical e-commerce transactions, identifies emerging […]
Federal Guidelines Reshape U.S. Data Center Expansion

A recent GLG webcast delved into the evolving landscape of data center expansion in the United States, focusing on the influence of recent federal guidelines. The discussion, led by Dr. Terry Cook, a seasoned expert in technology and global semiconductor supply chains, outlined how federal initiatives could accelerate data center development. With an emphasis on […]
Recent Developments in U.S. Healthcare Policy

Our recent webcast featuring Chris Jacobs, a policy writer and analyst based in Washington, D.C., shared insights into the latest developments across U.S. healthcare agencies and the evolving landscape of policy decisions. Jacobs highlighted significant changes at the Department of Health and Human Services (HHS), ongoing debates within the life sciences sector, shifts in drug […]
Strategic Pricing in a World of Tariffs: A Data-Driven Approach

The rising tide of tariffs has introduced significant complexity into global markets, leading many manufacturers to grapple with how to balance price increases against customer expectations. These changes highlight the critical role of pricing strategies in maintaining competitiveness and protecting profit margins. A valuable tool in navigating these challenges is the concept of value mapping, […]
Beyond Cost and Convenience: What UK Small Businesses Really Want from Payment Providers

Introduction As the UK’s small and medium business landscape evolves, payment solutions remain a critical factor in operational success. To understand current challenges and opportunities, we spoke with Jeremy Hayward, former Chief Customer Officer at Lloyds Banking Group, about the pain points, preferences, and decision-making processes that drive small and medium-sized business (SMB) payment solution […]
Unlock High-Impact White Space Opportunities with Demand Space Analysis

Key Takeaways: What is Demand Space?: Demand space analysis maps customer needs by importance and availability to pinpoint white space opportunities. Use it for: New product development, market entry, and identifying White Space (high-importance, unmet needs). Common Research Methods: MaxDiff, conjoint, segmentation, and Voice of Customer research. Outcome: Clear prioritization of innovation efforts and smarter […]
Concept Testing: A Guide to Validating Your Ideas

Key Takeaways: What is Concept Testing?: A research method to evaluate the appeal, clarity, and market potential of a product, service, or feature before development or launch. When to Use it: Early ideation, pre-launch, UX refinement, and market entry. Concept Attributes: Tagline, benefits, how it works, price Common Concept Testing Methods: Surveys (quantitative), interviews/focus groups […]
Understanding Conjoint Analysis: A Comprehensive Guide for Market Researchers

What is Conjoint Analysis? Conjoint analysis is an effective market research technique that helps businesses understand customer preferences by creating hypothetical product and price scenarios. This statistical method captures respondents’ preferences and intentions by asking them to evaluate different combinations of product features, services, and pricing options. Conjoint analysis in marketing research enables companies to […]
Product Message Testing: How B2B Product Teams Craft Messages that Drive Market Success

Your B2B product is engineered to solve critical customer challenges. But in today’s fiercely competitive landscape, are your messages truly cutting through the noise to drive adoption and secure market success, or are they falling flat and costing you valuable opportunities? Moving beyond assumptions to ensure your product messages resonate deeply with your target audience is […]