GLG Applied:
Crafting Effective Product Messages – Strategies for Success

You’re invited to learn about effective research solutions with GLG Applied, webcasts hosted by our team of research experts that break down the best practices and strategies to address your business challenges.

How do you ensure the optimal marketing language to set your product up for success? Well-tested messaging can capture the attention of your potential customers and inspire them to take action. Whether you are preparing for a product launch or seeking to enhance your current messaging, you want to gain a comprehensive understanding of your customer’s pain points and the benefits they value most.

Join Israel Coleman and Molly Cornell, two of GLG’s market research professionals, in our upcoming webcast where they’ll provide you with actionable tips to elevate your messaging strategy.

Key topics:

  • Review of the basics of message testing and establishing a roadmap to get started
  • Behind-the-scenes look at how to conduct effective message testing through qualitative and quantitative research methods
  • Highlight case studies from GLG clients who crafted powerful messages that resonated with their customers

Biographies:

Israel Coleman is a research, data and most importantly Taco Enthusiast, based out of Austin TX. She has been a contributing member across multiple functions within the Market Research industry and globally for AI for 11+ years. Bringing a unique blend of passion, transparency, and empathy to overall research initiatives, researchers, clients, and participants to make research tangible. She prioritizes implementing a crucial balance of methods expertise and human-first practices to foster positive relationships, impactful change, and overall delight.

Molly Cornell brings over 5 years of experience in market research, supporting B2C and B2B clients across consumer goods, technology, and medical devices & diagnostics. Today, she is a Senior Engagement Manager for GLG’s Life Sciences Research team, where she leads qualitative and quantitative research initiatives, including message testing, brand equity, pricing and feature optimization, concept testing, and customer segmentation.

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Please note, Israel Coleman and Molly Cornell will not discuss GLG client work. They will decline to answer questions related to confidential matters.

Additionally, this event will be recorded. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

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