Pharmaceuticals, Biotechnology, Medical Devices, Diagnostics, and Life Sciences Firms

GLG connects companies to healthcare providers and professionals, regulatory experts, key opinion leaders, and the entire life sciences ecosystem. Insights from these experts can inform product development, go-to-market strategies, and commercialization initiatives, keeping research goals on track at every stage.

1:1 Interview

Direct insights by connecting with KOLs and thought leaders on one-on-one calls.

Surveys

Target the right persona to test the market and gather data driven insights.

Focus Groups

Gain insights real-time from various personas, end-users, and market leaders in a moderated forum.

Online Discussion Board

Gather targeted qualitative & quantitative feedback over a span of time, in a anonymous and uninfluenced environment.

Mixed Methods

Combine various modalities to drive internal priorities, identify new markets, quantify key segments of focus, and go-to-market, with confidence.

Brand Equity Tracking

Adapt to changing market conditions by identifying areas to optimize the customer experience, and refine brand positioning.
Providing the Answers You Need
Market Assessment
How competitive is the market?
What are the market trends?
What is the high-level SWOT of this market?
Uncovering Unmet Needs
Where are there gaps in our current portfolio of products?
What is our customer’s buying process?
Who are the key decision makers?
New Idea Development
What is the market’s perception of our brand?
How does our brand perform relative to its competitors?
What is the market’s reaction to a recent campaign or product launch?
Product Optimization
What are the most important features in development or existing offering?
What are they willing to pay for this product?
How does this impact our market share?
Communication & Messaging
What messages resonate with each target persona?
Where is the audience receiving new information about your industry?
Do our messages align with customer’s perceptions and needs?
Customer Experience
What is the market’s perception of our brand?
How does our brand perform relative to its competitors?
What is the market’s reaction to a recent campaign or product launch?

Reach your target audience

Understand why GLG is the preferred partner for survey research.
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Why GLG?

Real-World Expertise

GLG’s Network has more than 200,000 professionals in the healthcare sector to help you get the insight you need to create products that address healthcare worker and patient needs.

Focused Methodologies

GLG’s qualitative and quantitative research methodologies help you make informed decisions about which products to launch and how to go to market with confidence.

Dedicated Research Teams

Our team works with you to create a tailored research approach, helping you get answers to your most pressing questions for end-to-end research engagements.

Best-in-Class Compliance Framework

GLG clients value our experts for their knowledge and insights, but also recognize and respect their limitations.

We have worked with thousands of clients, companies, and experts to develop the world’s most robust compliance framework for primary research.

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Get in Touch

Are you looking to uncover and leverage insights?
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