Pharmaceuticals, Biotechnology, Medical Devices, Diagnostics, and Life Sciences Firms

GLG connects companies to healthcare providers and professionals, regulatory experts, key opinion leaders, and the entire life sciences ecosystem. Insights from these experts can inform product development, go-to-market strategies, and commercialization initiatives, keeping you patient and user-focused at every step.

Providing the Answers You Need
Market Assessment
What is the high-level SWOT of this market?
How competitive is the market?
How much of the market can I target?
What are the market trends?
Uncovering Unmet Needs
What gaps do your customers have with existing products?
What opportunities exist in the market today?
Where are there gaps in your current portfolio of products?
What is your customer’s buying process?
Who are the key decision makers?
New Idea Development
How should we bucket our customers for targeted outreach?
Are your value props aligned?
What pain points and customer needs should be priority?
What is the potential ROI if you focused on a given need?
Would customers buy and do gaps exist?
Product Optimization
What are the most important features in development or existing offering?
Does the concept meet the needs/pain points of your customers?
Will customers buy this new product?
What are they willing to pay for this product?
How does this impact your market share?
Communication & Messaging
Do your messages align with customer’s perceptions and needs?
Are we confident our campaign will resonate?
What messages resonate with each target persona?
Where is the audience receiving new information about your industry?
Customer Experience
How satisfied are your customers?
What is the market’s perception of your brand?
How does your brand perform relative to its competitors?
What is the market’s reaction to a recent campaign or product launch?
What is driving the market’s reaction?

Reach your target audience

Understand why GLG is the preferred partner for survey research.
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Why GLG?

Real-World Expertise

GLG’s Network has more than 200,000 professionals in the healthcare sector to help you get the insight you need to create products that address healthcare worker and patient needs.

Focused Methodologies

GLG’s qualitative and quantitative research methodologies help you make informed decisions about which products to launch and how to go to market with confidence.

Dedicated Research Teams

Our team works with you to create a tailored research approach, helping you get answers to your most pressing questions for end-to-end research engagements.

Best-in-Class Compliance Framework

GLG clients value our experts for their knowledge and insights, but also recognize and respect their limitations.

We have worked with thousands of clients, companies, and experts to develop the world’s most robust compliance framework for primary research.

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Get in Touch

Are you looking to uncover and leverage insights?
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