GLG Applied:
Drive Results – Leveraging GLG Voice of Customer (VoC) Research to Meet Customer Expectations

How well do you truly understand the motivations and pain points driving your customers’ purchasing decisions?

Developing empathy for your customers’ most pressing pain points is key to building the right products and crafting the best messaging. With this data in hand, you are the company’s window into your customers’ needs and wants, insight that drives the kind of innovation that truly resonates in the market.

Your company’s growth depends on your ability to answer these fundamental questions:

  • Is my product road map headed in the right direction?
  • Does this marketing message resonate with my potential audience?
  • Is this the product my customers want?

Voice of customer (VoC) research answers these questions. But implementing effective B2B VoC programs requires thoughtful planning, research, and execution. How do you find the right customer segments? How do you make sure your results aren’t biased? And, critically, how do you ensure your insights are actionable? In this webcast, we will show you what best-in-class VoC research looks like at GLG and provide the tools that you can use to implement these practices at your company.

In this interactive session, you will learn:

  • The importance of getting accurate, unbiased, actionable VoC research
  • The elements that constitute a successful VoC program
  • Different ways to think about your customer segments
  • How, when, and why to include a mix of qualitative and quantitative data
  • Methods to ensure your research resonates with your stakeholders and delivers actionable results

Don’t miss this opportunity to revolutionize your approach to customer understanding. Seats are limited – sign up now and secure your spot!

Speakers’ Profiles:

Per-Henrik Karlsson brings over 15 years of consulting experience across diverse industries in Asia Pacific, Central/Eastern Europe, and the Middle East. His expertise lies in developing go-to-market (GTM) strategies encompassing market sizing, competitive intelligence, distribution strategies, value chain analysis, feasibility assessments, and benchmarking exercises. With specialized knowledge in Automotive, Construction, Financial Services, Healthcare, Information Technology, Industrial, and FMCG sectors, he currently spearheads GLG’s Integrated Insights offerings for the APAC region.

Shuvro Mainuddin, a seasoned professional with over 12 years of experience, transitioned from investment banking to management consulting. His expertise spans financial analysis, market research, and strategy consulting, marked by a consistent record of delivering impactful insights and recommendations to navigate complex business challenges. As the Regional Lead for Integrated Insights, Asia (excluding China) at GLG, Shuvro strategically covers dynamic markets including Japan, South Korea, Australia/New Zealand, Singapore/Southeast Asia, and India. Leveraging innovative and tech-enabled consulting solutions, he partners with clients across diverse industries to drive growth and success.

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Please note: Per-Henrik Karlsson and Shuvro Mainuddin will not discuss GLG client work. They will decline to answer questions related to confidential matters.

Additionally, this event will be recorded. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

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