GLG Applied:
Developing the Right Product Features/Price with Conjoint Analysis

You’re invited to learn about effective research solutions with GLG Applied, webcasts hosted by our team of research experts that break down the best practices and strategies to address your business challenges.

Key Topics:

  • What are some of the key checkpoints when I should stress-test customer willingness-to-pay?
  • What research options exist to build confidence in my go-to-market pricing strategy?
  • How can I leverage conjoint analysis to inform the right product features, pricing strategy, and ensure competitive differentiation?
  • What is the potential impact of adding features to my existing in-market product?

Biographies:

Brett Simpson is Vice President of Research Insights at GLG, leading a team of market researchers who scope and execute top-notch survey research, qualitative solutions, and consulting services to technology, industrials, and healthcare clients. With 20 years of research in experience, Brett has focused on building partnerships with clients to diagnose their needs to develop the right research solution. Brett also builds teams and solutions that deliver high-quality and impactful research outcomes.

Derrick Holland, Ph.D. is a market researcher with 8+ years of experience in both Life Sciences and Enterprise Technology contexts. Derrick has utilized advanced quantitative methodologies ranging from tracking surveys, choice-based experimental approaches, and multivariate approaches to message testing. He also has experience within qualitative methodologies, namely moderating in-depth interviews and focus groups earlier in his career. Derrick currently services the Solutions team on the Research side at GLG.

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Please note, Brett Simpson and Derrick Holland will not discuss GLG client work. They will decline to answer questions related to confidential matters.

Additionally, this event will be recorded. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings, click here.

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