Value-Based Pricing Research for Your Products and Services

A GLG pricing survey gives you access to valuable willingness-to-pay data to help you with the common pricing challenges including:

Determining the ideal price point for your new product in its future competitive environment
Optimizing revenue and margin for an existing product versus its main competitors
Refining the pricing architecture within a product portfolio (e.g., good-better-best)
Finding the best mix of price metrics (transactional, subscription) or the right price to transition buyers

Leading Pricing Research

GLG is an expert provider in pricing research methodologies that help you determine how to optimize the price of new and existing products, identifying clear, supportive margins without deterring customers.

Advanced Pricing Research Methodologies

Access GLG’s Price CheX, a proprietary tool designed for situations where a fully defined product requires a comparison against competitive solutions. Respondents make choices based on fixed product descriptions and varying prices. We focus exclusively on pricing, constructing market scenarios, and assessing your competitive landscape.

Best-In-Class Customer Data

With our panel of senior B2B purchase decision makers across various industries and sectors, we have access to the most valuable source of willingness-to-pay data.

Intuitive Simulator

Easily analyze survey insights with our user-friendly simulator that allows you to explore product preferences at different price levels as well as reveal customers’ willingness to pay and key switching behavior in hypothetical cases when certain products are no longer available.

Advanced Research Methods and Deliverables for Data-Centric Pricing Decisions

Protect Margin and Competitiveness

Reveal what products customers choose in hypothetical pricing scenarios, and easily simulate how removing a product impacts buyers’ switching behavior.

Flexible analysis allows you to simulate how a change in price for a selected product impacts customer preference, while holding all other product prices constant.

START A WILLINGNESS-TO-PAY SURVEY

GLG Price CheX in Action

Pricing Research Case Studies and Insights

Case Study

Optimizing Pricing for Medical Devices

Read how GLG helped a medical technology manufacturer launch a new lab device by providing quantitative willingness-to-pay data from a sample of potential buyers.
Find Out More

Article

Mastering Pricing Analysis

Craft a successful pricing strategy by leveraging the right pricing research methodology within your product development process.
Find Out More

Case Study

Measuring Willingness to Pay for New Service

Read how GLG helped a software company offering a range of cloud-based business applications determine the best payment model and optimum price point for a new service.
Find Out More

Case Study

Quantifying Customers’ Willingness to Pay

A chemical company gained a deep understanding of their customers’ willingness to pay for sustainable product alternatives through a willingness to pay survey and GLG’s Price CheX simulator.
Find Out More

Article

Calculate Willingness to Pay with Conjoint

Learn how you can use conjoint analysis to calculate willingness to pay for a single feature.
Find Out More

Case Study

Optimizing a Go to Market Plan

A medical device company leveraged GLG’s pricing research survey methodologies to determine customer willingness to pay and optimize their go to market plan.
Find Out More
1 6

Determine Your Customers’ Willingness to Pay

Enter your contact information and a member of our team will reach out to you shortly.
Thank you for contacting GLG, someone will respond to your inquiry as soon as possible.