Value-Based Pricing Methodology
GLG leverages conjoint analysis and discrete choice methods to help drive the value of B2B products. The survey-based method breaks a product into its components or features then tests consumer preferences for various combinations of those components.
The Challenge of Value-Based Pricing
Check out our article for more info on the value-based pricing methodologies we use to drive value creation.
What Is Conjoint Analysis?
GLG leverages conjoint analysis to help customers create value in their B2B products and services. Learn why this tool is considered one of the most versatile methods in market research today.
State-of-the-Art Pricing Methodologies
Why value-based product and price management requires smart, customer-centric methods.
Using Conjoint Methodologies
Conjoint analysis is a key tool that GLG uses to help customers create value. Learn more about how to best leverage this methodology.