Value-Based Pricing Methodology
GLG leverages conjoint analysis and discrete choice methods to help drive the value of B2B products. The survey-based method breaks a product into its components or features, then tests consumer preferences for various combinations of those components.
Customer-Centric Research Strategies
Customer Insight should be at the heart of your product development and pricing strategies. But what’s the best way to obtain this insight? Watch our on-demand video to find out and light your path forward!
What Is Conjoint Analysis?
GLG uses conjoint analysis to help customers create value in their B2B products and services. Learn why this tool is considered one of the most versatile methods in market research today.
The Challenge of Value-Based Pricing
Check out our article for more information on the value-based pricing methodologies we use to drive value creation.