Tackle It In 20: How Much Are They Willing To Pay?

Customers are notoriously cautious when asked about their willingness to pay for a new product, feature or upgrade. And yet, knowing the limits of their willingness to pay is of utmost importance, in particular, if the pricing shall be value-based. Nobody wants to leave money on the table – or deter potential buyers with an astronomical price.

As currently available research tools can have serious flaws in the B2B space, GLG has developed a new method to measure willingness to pay. It combines Game Theory with the concept of online auctions and is specifically geared towards quantifying professional buyers’ willingness to pay for new offerings.

In our webcast you will:

  • Learn why we apply Bayesian Game Theory to pricing questions
  • How we implement gamified auctions in our online surveys
  • See the results from a recent case study

Bernd Grosserohde, Director, Product & Pricing Practice Area Lead, GLG

Please note, Bernd Grosserhode will not discuss GLG client work and will decline to answer questions related to confidential matters.
This event will be recorded and a replay made available. Attendees who ask questions or make comments will not be identified (either by name or affiliation).

To learn more about GLG’s research offerings? Click Here.

Thank you for contacting GLG, someone will respond to your inquiry as soon as possible.