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GLG Insights

GLG’s articles and eBooks are drawn from the insight of the best and brightest, our approximately 1 million Network Members, who include thought leaders across every major sector and geography. You’ll also find research best practices from our internal teams as well as Spotlights on how we’ve helped companies like yours get the clarity to act with confidence.

Article

Ranking or Rating Survey Questions? The Ultimat…

Rating survey questions and ranking survey questions are two of the most common types of questions you’ll encounter in a survey. They are easy to understand, quick to answer, and…
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Article

Types of Survey Questions and How to Use Them

Types of Survey Questions  There are three basic types of survey questions – single-select, multi-select, and open-ended questions. Out of these three categories, you can build more complex questions: e.g.,…
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Article

Using Open-Ended Survey Questions in Survey Res…

What Are Open-Ended Survey Questions Open-ended survey questions can capture detailed and nuanced responses by allowing participants to answer in their own words. Open-ended questions can be particularly valuable when…
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Article

Essential Tips to Improve Your Screener Survey

A strongly designed screener section will usher in the right people, exclude those who are unable to effectively answer the questions in the main body of the survey, provide valuable…
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Article

Writing Effective Survey Screening Questions

What Is a Screener for a Survey? The screening section is the most important part of any survey, yet it is often undervalued or deemed unnecessary. Don’t fall into this…
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Types of Survey Research

Article

Types of Survey Research

What is Survey Research Survey research is a method used to collect data from a specific population by asking questions to gather insights into respondents’ attitudes, behaviors, or characteristics. There…
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