Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player

Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player Supporting innovation planning for pharmaceuticals and other healthcare-related products. Access Insights ChallengeThe Japanese client’s teams were looking to create new business, focusing on their core technology, and needed external research support to better understand the potential market segments. The GLG ApproachThe client partnered with […]
Gauging the Views of Artificial Intelligence Decision Makers

Gauging the Views of Artificial Intelligence Decision Makers Survey on Future AI Adoption across Different Industries ChallengeA management consulting company sought to map the trends for artificial intelligence (AI) adoption through a survey targeting senior management in a broad range of technical roles. The GLG ApproachGLG conducted a survey to reach AI-related decision makers across […]
Reimbursement Trends in Telemedicine

Reimbursement Trends in Telemedicine Understanding the Changes in Telehealth Coverage and User Experience ChallengeA client, on behalf of a PE firm, was looking for quantitative insights into the latest trends in telemedicine reimbursement. The GLG ApproachTo gauge the coverage, perceptions, utility, and user experience of telemedicine, GLG ran two 10-minute B2B surveys. The first targeted […]
Analysis of Technological Advancements and Market Trends in Dense Mesh Stent Technology

Analysis of Technological Advancements and Market Trends in Dense Mesh Stent Technology GLG Research on Core Technologies and Market Insights helps Clients to Optimize Decision Making ChallengeGLG’s client needed a multi-faceted perspective on the evolving technology of dense mesh stenting and the future trends in key regional markets. The GLG ApproachGLG’s Integrated Insights team […]
Voice of Customer Research: Stock Trading and Investing Platforms

Voice of Customer Research: Stock Trading and Investing Platforms Leveraging both quantitative and qualitative methods to assess platform strengths and weaknesses through diverse user experiences ChallengeA GLG client needed to evaluate a stock trading and investment platform to understand its current and past user experiences, the user decision-making process, and to identify key strengths […]
Ranking or Rating Survey Questions? The Ultimate Survey Design Question

Rating survey questions and ranking survey questions are two of the most common types of questions you’ll encounter in a survey. They are easy to understand, quick to answer, and provide great data. However, they each have optimal use cases, and using the wrong type can leave you with data that is frustratingly unusable for […]
Types of Survey Questions and How to Use Them

Types of Survey Questions There are three basic types of survey questions – single-select, multi-select, and open-ended questions. Out of these three categories, you can build more complex questions: e.g., ranking or matrix. When designing your questions, remember this golden rule — it is better to have multiple simple questions than to have one complex question. […]
Using Open-Ended Survey Questions in Survey Research

What Are Open-Ended Survey Questions Open-ended survey questions can capture detailed and nuanced responses by allowing participants to answer in their own words. Open-ended questions can be particularly valuable when you need deeper insights into a respondents’ thoughts, feelings, and experiences. Unlike closed-ended questions, which can limit responses to a set range of options, open-ended […]
Essential Tips to Improve Your Screener Survey

A strongly designed screener section will usher in the right people, exclude those who are unable to effectively answer the questions in the main body of the survey, provide valuable information about those who don’t qualify and help you better diagnose potential problems. It’s always important to find the right person for the job. When […]
Writing Effective Survey Screening Questions

What Is a Screener for a Survey? The screening section is the most important part of any survey, yet it is often undervalued or deemed unnecessary. Don’t fall into this trap. It is well worth the time it takes to write survey screening questions that help identify relevant experts who are allowed to pass through […]
What Type of Survey Do You Need?

What is Survey Research Survey research is a method used to collect data from a specific population by asking questions to gather insights into respondents’ attitudes, behaviors, or characteristics. There are many methodologies or ways to conduct survey research from online structured questionnaires to in-person interviews as well as various types of survey research you […]
Survey Research Methods: The Right Way to Reach Respondents

Pros and Cons of Survey Research Methods Survey research is a powerful tool for gathering data and insights from diverse populations, enabling researchers and organizations to make informed decisions. However, the success of a survey largely depends on choosing the right survey research method that aligns with the target audience and research objectives. Getting people […]